Email / Mobile Marketing Specialist
Email / Mobile Marketing Specialist
Posted on :
16-05-2025
Employer Active
1 Vacancy
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Job Description
Description
EMAIL/MOBILE MARKETING SPECIALIST
JOB SUMMARY:
The Email/Mobile Marketing Specialist is responsible for providing overall support for Email/Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fastpaced team focused on driving online room revenue and customer engagement through email newsletters push notifications rich messagestrigger communications lifecycle marketing and promotional campaigns.
KEY JOB FUNCTIONS:
- Execute email and mobile communications
- Coordinate activities of design content and development teams to meet multiple interdependent deadlines
- Provide suggestions/improvements to your own work as well as other team members work
- Develop and demonstrate subject matter expertise
- Execute complex emails/mobile/campaigns
- Establish relationships with key property contacts
- Build and rigorously test each email verifying copy layout links and dynamic content as well as assessing and addressing any spam risks
- Execute flawless QA
- Lead 5 or more projects each year while being involved in a minimum of 3 other projects
- Support all training efforts including the creation of training documentation
- Perform all other related and compatible duties as assigned
EDUCATION and/or EXPERIENCE:
- Bachelors degree in Marketing Business Communication or related field.
- Digital marketing experience with understanding of email best practices for design subject lines copy testing calls to action etc.
QUALIFICATIONS:
- Demonstrates strong uptodate knowledge in email best practice design subject lines layout copy and calls to action
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
- Experience with ExactTarget/Salesforce Marketing Cloud/Airship or other ESP
- Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key)
- Strong emailrelated HTML experience required web design experience preferred
- Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool
- Proficiency in AMPscript or other scripting language to create variations with a single email
- Ability to write and execute SOQL queries and/or understanding of database querying
- Proficiency in Microsoft Office (Excel Word Outlook etc.)
- Superior communication writing presentation and followup skills
- Evidence of learning quickly and ability to build on existing business foundations
- Excellent time and project management with exceptional attention to detail
- Ability to take ownership and initiative and work independently with minimal direction while also functioning and contributing as part of a team
- Ability to plan prioritize and organize effectively handle multiple high priority projects concurrently and react quickly to shifting priorities
- Ideal candidate will have a passion for email marketing be driven to achieve results be detail oriented selfmotivated enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks all while maintaining a positive attitude.
- Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools new media and/or product development.
- Must have a proven ability to successfully manage multiple different streams of work in a challenging dynamic environment.
- MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization.
WORK ENVIRONMENT:
- Must be able to work in areas containing dust second hand smoke varying noise and temperature levels lighting vibration crowds and air quality.
- Must be able to work in a fastpaced environment
- Las Vegas Residents this position is offered as a hybrid role with two days inperson three days remote.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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