Brand and Innovation Marketing Specialist
Brand and Innovation Marketing Specialist
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CAD 60000 - 75000
1 Vacancy
Job Description
Job description
ABOUT US
With a global team of beauty experts and a distinctly personal approach IBG empowers all its clients from established beauty brands to firsttime private label retailers with strategic partnerships that bring visions to life and products seamlessly to market.
IBG is a dynamic and fastpaced company specializing in packaging and turnkey beauty solutions. We drive product innovation brand strategy and consumer engagement across the industry. Our Marketing & Innovation team is at the forefront of shaping compelling narratives crafting highimpact presentations and developing strategic marketing assets that resonate with clients and consumers alike.
We are looking for a highly skilled handson Brand and Innovation Marketing Specialist to serve as a critical righthand support to the Director Marketing IBG North America. This is a growthfocused role for a strong executor who thrives in a highenergy fastmoving environment and is passionate about market research storytelling AIpowered marketing tools and creating compelling presentations.
If you are a proactive adaptable and resourceful marketer who can balance creativity with analytical thinking this role is for you!
If you are a strategic and executional marketing professional who thrives in a highenergy highexpectation environment we want to hear from you! Apply with your resume and a portfolio of presentation work or marketing assets. Only applications with a portfolio will be considered.
IN THIS ROLE YOU WILL:
Market Research & Competitive Insights
Conduct ongoing market research trend analysis and competitor benchmarking in beauty CPG and retail.
Utilize tools like WGSN Spate Google Trends and other industry reports to extract key insights.
Analyze consumer behavior and retail trends translating insights into strategic product recommendations for internal and client presentations.
Presentation & Storytelling Excellence
Develop visually compelling datadriven presentations in PowerPoint and Canva for internal stakeholders and clients.
Craft storytelling decks that bring brand strategies product launches and innovation concepts to life.
Support senior executive presentations and internal communications ensuring brand tone of voice clarity structure and impact.
Marketing Execution & Content Development
Develop marketing collateral product sell sheets and campaign materials that align with brand positioning.
Assist in the creation of internal and external communication assets including CEO updates newsletters employee engagement initiatives and marketing briefs.
Collaborate with crossfunctional internal teams and external agencies on brand messaging innovation decks product strategy packaging strategy and gotomarket materials.
Execute trade show support and materials
Conduct retail audits to inform strategy and insights.
AIPowered Marketing & Digital Tools
Leverage AI tools (e.g. Perplexity MidJourney Adobe Firefly) to enhance content creation image generation and research.
Support AIassisted marketing automation and workflow efficiencies.
Create basic video edits and marketing assets for presentations and internal campaigns.
KPI Tracking Budget & Project Management
Track key marketing performance indicators (KPIs) to measure the success of campaigns and initiatives.
Monitor and manage marketing budgets ensuring efficient allocation of resources.
Provide regular performance reports to guide strategic decisionmaking.
Utilize project management tools to ensure timely delivery of campaigns and materials.
Job requirements
ABOUT YOU
You have aBachelors degree in Marketing
37 years of experience in marketing innovation or brand strategy within beauty CPG or a related field.
Strong market research and analytical skills with the ability to turn data into actionable insights.
Expertise in PowerPoint Excel and Word along with Canva Adobe Creative Suite and AIpowered tools.
Highly proficient in project management platforms such as Smartsheet Notion or similar.
Handson marketing execution developing assets writing briefs and supporting campaign rollout.
Strong understanding of corporate and product branding principles and businesstobusiness marketing.
Excellent storytelling presentation and communication skills with the ability to present confidently.
Proactive detailoriented and highly organized with a strong sense of urgency and time management.
Naturally curious with a growth mindset and willingness to take initiative.
Experience with basic video editing (E.g. Adobe Premiere CapCut Canva video tools)
Knowledge of social media trends and content strategy
WHAT WE OFFER
As a Brand and Innovation Marketing Specialist you will enjoy being part of an energetic and handson team excited about beauty and home care. You will work with passionate and talented colleagues who inspire and support each other. We have fun and celebrate successes together but we are also not afraid to roll up our sleeves and get the job done. We work hard and play hard!
On top of that you will get:
To work in a fastpaced industry that is highly innovative and agile
IBG is an international team of over 400 people across nine locations worldwide
Significant opportunities to grow both personally and professionally.
A highly competitive total rewards package with a salary range of $60000 to $75000 depending on experience
Work in a hybrid environment at least 3 days in our Mississauga Ontario office
A comprehensive benefits and employee wellness program
Of course a great bunch of colleagues.
We are committed to creating an inclusive environment where diverse perspectives are valued and all employees have the opportunity to thrive. We welcome candidates from all backgrounds and experiences and encourage applications from individuals of all races ethnicities religions genders sexual orientations ages abilities and other identities. If you require accommodation at any stage of the hiring process please let us know by contacting us at so we can work with you to meet your needs.
All done!
Your application has been successfully submitted!
Required Experience:
Unclear Seniority
Employment Type
Full-Time
