Marketing Manager
Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Our Client TrailRax is hiring a Marketing Manager. See below for details.
Marketing Manager
About TrailRax
We are a fast-growing company specializing in off-road vehicle roof racks and accessories. Our mission is to provide enthusiasts with the highest quality products and exceptional customer service. We pride ourselves on our innovative designs and commitment to excellence. Join our team and be a part of an exciting industry that thrives on adventure and rugged terrain.
Job Overview
The Marketing Manager will lead the strategic development and execution of marketing initiatives for our off-road vehicle accessory company based in Utah. This role is integral to driving brand awareness customer engagement and sales growth through innovative and effective marketing campaigns.
Key Responsibilities
Strategy Development: Create and implement comprehensive marketing strategies that align with business objectives and target market demographics.
Brand Management: Maintain and enhance brand identity through consistent messaging and visual representation across all channels.
Digital Marketing: Oversee digital marketing efforts including SEO SEM social media email marketing and content creation.
Market Research: Conduct market research to identify trends customer needs and competitive analysis to inform marketing strategies.
Team Leadership: Lead mentor and manage future marketing teams to achieve goals and foster a collaborative work environment.
Budget Management: Manage the marketing budget allocate resources efficiently and ensure financial targets are met.
Performance Metrics: Track and analyze marketing performance metrics generate reports and provide actionable insights.
Partnerships and Collaborations: Develop and maintain partnerships with key industry players influencers and other stakeholders.
Event Planning: Plan and execute marketing events trade shows and promotional activities to boost visibility and engagement.
Qualifications
Experience: Minimum of 3 years of marketing experience with at least 1 year in a leadership role; experience in the outdoor industry is highly desirable.
Skills: Strong analytical strategic thinking and project management skills; excellent communication and interpersonal abilities.
Technical Proficiency: Proficient in marketing software digital tools and data analytics platforms.
Creativity: Demonstrated ability to develop creative marketing campaigns that drive engagement and sales.
Leadership: Proven leadership skills with the ability to inspire and motivate a team to achieve high performance.
Benefits
Competitive salary based on experience.
Heath insurance reimbursement
Retirement plan with company match.
PTO and paid holidays.
Employee discounts on company products.
Opportunities for professional development and growth.
Employment Type
Full-time
