Digital Marketing Generalist -
Digital Marketing Generalist -
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Salary Not Disclosed
1 Vacancy
Job Description
Digital Marketing Generalist
Location: Remote (Global with strong English communication skills - written)
Compensation: USD $700 $800/month (based on experience)
Industry: Investigations & Security Services
Schedule: Full-Time Flexible hours EST availability preferred availability for weekly meetings required
About the Role
Our client is seeking a well-rounded proactive Digital Marketing Generalist who can wear multiple hats across the digital landscape from running weekly email campaigns to handling Google Ads SEO and general marketing support. This is a hands-on role ideal for someone who s excited to manage end-to-end initiatives and optimize performance across various channels.
You ll work directly with leadership to support and execute marketing strategies that increase brand visibility generate leads and drive engagement.
This role will work solely on the investigations side of the business (in other words not in Return Assets or Heir Search).
Key Responsibilities
- Email Campaign Management
- Create schedule and optimize weekly email campaigns (between 10-15 at a time with different target audiences and focused on different divisions services)
- Monitor engagement metrics and report on performance
- Create schedule and optimize weekly email campaigns (between 10-15 at a time with different target audiences and focused on different divisions services)
- Digital Marketing Support
- Coordinate and implement SEO strategies (on-page technical and content)
- Assist in content development or blog coordination if needed
- Conduct light competitive research and backlink outreach
- Coordinate and implement SEO strategies (on-page technical and content)
- Google Ads & Paid Media
- Manage and optimize Google AdWords campaigns - strongly required
- Adjust targeting bidding and creative assets based on performance
- Report on key ad metrics like CTR CPA conversions
- Manage and optimize Google AdWords campaigns - strongly required
- Analytics & Insights
- Monitor and analyze website traffic and digital performance
- Recommend improvements to landing pages or user journeys
- Generate monthly summary reports across platforms
- Monitor and analyze website traffic and digital performance
Ideal Candidate Profile
- 2 years experience in digital marketing with hands-on exposure to email SEO and paid ads
- Strong English communication skills especially written communication
- Comfortable with self-management and cross-functional support; experienced in providing accurate reporting and providing recommendations as far as optimization and performance
- Analytical thinker with a bias for action and experimentation
- Familiar with platforms like Mailchimp Google Ads Google Analytics and basic CMS platforms (e.g. WordPress)
- Participate in weekly marketing meetings to provide updates on status of campaigns
Bonus Skills
- Experience with lead generation funnels or CRM/email list segmentation
- Familiarity with asset recovery legal or investigative services
- Ability to write or adapt marketing copy for landing pages and emails
Why This Role
- Flexible schedule with strong potential for long-term growth in scope and additional duties
- Autonomy to manage diverse digital initiatives
- Be a central part of a mission-driven organization focused on asset recovery and investigative services
Employment Type
Full-time
