Director, Paid Media Marketing
Director, Paid Media Marketing
Posted on :
06-05-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-05-2025
Job Description
ABOUT UA/UNIFORM ADVANTAGE BRANDS
For over 40 years UA Brands has been synonymous with fashionforward specialty apparel for the medical and culinary are proud to support our valued customers true heroes giving back with every shift. Our culture includes a long history of philanthropy and community support. Our strong values and unique culture are built on collaborating not merely as coworkers but as family and friends. From the beginning we provide candidates an authentic look into how UA Brands embraces their skills and perspectives all in ways that continue to set us apart.
ABOUT THE ROLE
We are a leading retailer in the medical scrubs and workwear space operating three dynamic ecommerce websites: and . In addition to our robust online presence we own and operate 26 retail stores nationwide. Our mission is to provide highquality functional and stylish apparel that empowers professionals to perform at their best.
The Director of Paid Media Marketing will be responsible for leading and managing all paid media efforts across multiple brands including Uniform Advantage Chef Uniforms The Hypothesis and 26 retail locations. This pivotal role requires a strategic and analytical leader who will develop execute and optimize media campaigns to drive traffic revenue and brand awareness. The ideal candidate will have a strong background in SEM Shopping/PMax campaigns social media advertising retargeting YouTube ads and geotargeting strategies.
The Director of Paid Media Marketing will be responsible for leading and managing all paid media efforts across multiple brands including Uniform Advantage Chef Uniforms The Hypothesis and 26 retail locations. This pivotal role requires a strategic and analytical leader who will develop execute and optimize media campaigns to drive traffic revenue and brand awareness. The ideal candidate will have a strong background in SEM Shopping/PMax campaigns social media advertising retargeting YouTube ads and geotargeting strategies.
WHAT YOULL DO
- Develop and oversee comprehensive paid media strategies aligned with overall marketing and business objectives.
- Identify growth opportunities and provide thought leadership on emerging paid media trends and technologies.
- Lead crossfunctional collaboration with creative ecommerce analytics and brand marketing teams to ensure cohesive messaging and campaign execution.
- Plan execute and optimize SEM Shopping/PMax campaigns social media ads YouTube ads geotargeted campaigns and retargeting strategies.
- Ensure efficient and effective budget allocation across channels to maximize ROI.
- Build mentor and develop a highperforming paid media team fostering a culture of continuous learning and performance excellence.
- Analyze and report on campaign performance providing actionable insights and recommendations to senior leadership.
- Partner with the analytics and insights team to establish KPIs dashboards and measurement frameworks.
- Build and maintain relationships with key media partners agencies and vendors. Negotiate media buys and manage contracts to achieve maximum value.
- Develop and tailor paid media strategies to the unique needs of each brand and retail location.
- Ensure brand guidelines and messaging consistency across all paid media efforts.
WHAT YOULL BRING
- Proven track record of managing largescale multichannel paid media campaigns.
- Handson experience with ad platforms such as Google Ads Meta Ads and other relevant media tools.
- Experience managing paid media for ecommerce brands and retail locations is a plus.
- Expertise in SEM Shopping/PMax social media ads YouTube ads geotargeting and retargeting.
- Strong analytical skills with the ability to translate data into actionable insights
- Strategic Thinker: Ability to see the big picture and align marketing strategies with business goals.
- Collaborative Leader: Proven ability to lead crossfunctional teams and foster a culture of collaboration.
- ResultsOriented: Strong focus on achieving measurable outcomes and optimizing marketing performance.
- Creative Innovator: Passion for creative problemsolving and staying ahead of marketing trends.
- CustomerCentric: Deep understanding of customer behavior and how to engage diverse audiences.
- Experience in the apparel or retail industry is a plus.
- Excellent organizational and communication skills with the ability to multitask in a fastpaced environment.
- Experience in ecommerce and omnichannel marketing strategies.
- Organization skills ability to manage time prioritize work meet deadlines and complete all assigned tasks.
- Strong analytical skills with experience in reporting and data analysis.
- 10 years of experience in marketing with at least 5 years in a leadership role.
- BS/BA Degree Marketing Public Relations Project Management Business
WHERE YOULL WORK
HYBRID The Best of Both Worlds
Have the flexibility to work onsite/in the business and remotely during the week. Youll spend a few days a week in our office for collaboration/inperson engagement and have the flexibility to work from home on other days. While onsite join other team members in the spacious Quad for lunch or enjoy our ongoing wellness activities. Employees are expected to be online and available during the core business hours for their team. Company computer provided for business use.
PLENTY OF BENEFITS TOO
UA BRANDS offers a full range of benefits allowing you the opportunity to customize a benefits package that addresses both your health and financial needs.
- Medical and Pharmacy Coverage
- Dental and Vision Coverage
- Life/AD&D Insurance
- Employee Assistance Program selfcare and support for lifes everyday challenges
- Extensive 401(k) plan with company matching Save for your future
- Paid Family Leave
- Short & Long Term Disability Company Paid
- Accident Hospital Care and Critical Illness Insurance Protect your Income
- Auto Insurance
- Legal Insurance and ID Theft Protection
- Nationwide Pet Insurance
- Holiday Pay
- Paid Time Off Life Balance
- Volunteer Time Off Make an Impact
- Employee Discount Program
- Referral Program Get paid to work with Friends
- Free Parking at the Downtown Corporate Office
- Regular Social Activities and Events Mandatory Fun
- See more of the benefits we offer
UA IS AN EQUALOPPORTUNITY EMPLOYER
As an employee of any UA Brands division you will be part of an established and dynamic organization. We believe that success starts from within and we are seeking individuals who thrive in an environment that encourages and supports provide equal employment and advancement opportunities to all individuals employment decisions at UA Brands will be based on merit qualifications and abilities. UA Brands does not discriminate in employment opportunities or practices based on race color religion sex national origin age disability or any other characteristic protected by law. UA Brands will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship.
We area DrugFree Workplace.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
