Marketing Manager
Marketing Manager
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Job Description
JOB TITLE: Marketing Manager
LOCATION: Ahiazu Mbaise Imo State (Open to candidates relocating from anywhere in Nigeria)
TYPE OF EMPLOYMENT: Onsite
SALARY BUDGET: 400000 Monthly Gross Plus Accommodation
EXPERIENCE LENGTH: At least 3 years
SUMMARY
This role oversees the full spectrum of marketing and brand strategy from market research and campaign execution to content creation and performance analysis. The ideal candidate will lead product launches manage promotional activities and align marketing efforts with sales goals. A background in FMCG or the food industry is preferred with strong skills in digital marketing communication analytics and stakeholder management. Professional marketing certifications (e.g. NIMN CIM) are an added advantage.
RESPONSIBILITIES
Develop and implement comprehensive marketing strategies aligned with company goals.
Lead brand positioning and ensure consistent messaging across all marketing channels.
Conduct market research and competitor analysis to identify opportunities for growth.
Identify potential new markets and create a plan to enter those markets.
Plan and execute Company s product launches promotional campaigns and advertising initiatives.
Oversee all content creation for digital print and social media platforms.
Monitor and report on campaign performance metrics and ROI.
Manage and maintain relationships with media agencies vendors and key stakeholders.
Coordinate with the sales team to align marketing efforts with sales goals.
Organize trade shows exhibitions and instore promotional activities.
Develop customer feedback systems and incorporate insights into marketing strategies.
Stay updated with market trends and incorporate best practices into marketing operations.
Brainstorm fresh advertising ideas with senior management
Requirements
- Degree or Higher National Diploma in Marketing Business Administration Communications or related field.
- 3 5 years experience in marketing preferably within the FMCG or food industry.
- Proven track record of successful marketing plans and campaigns.
- Strong analytical and strategic thinking skills.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing SEO/SEM content creation and email marketing.
- Handson experience with marketing tools and platforms (e.g. Google Analytics Meta Ads Manager Canva HubSpot etc.).
- Ability to manage budgets timelines and multiple projects.
- Creative and innovative mindset with a passion for branding.
- Strong interpersonal and team management skills.
- Knowledge of consumer behavior and market dynamics in the Nigerian market.
- Professional qualification in National Institute of Marketing of Nigeria (NIMN) the Chartered Institute of Marketing (CIM) or similar would be an added advantage.
Benefits
Employment Type
Full Time
