Japan Sales Leader

From the beginning our dream has been to help people lead creative lives by providing tools to make their doityourself projects beautiful fun and easy. With our first smart cutting machine we sparked a crafting revolution and were just getting started. After tremendous success in the US and globally Cricut is now expanding in Japan and were seeking a talented Sales Leader to grow our footprint in this dynamic market.

Role Overview

As the Japan Sales Leader your primary responsibility is to drive aggressive revenue growth by expanding Cricuts sales presence across Japan. Youll grow existing accounts identify and open new sales channels and lead retail and online customer relationships in both the CE and lifestyle markets. This position reports to the Asia Region Head based in Singapore.

Key Responsibilities

• Lead sales strategy for Japan and deliver on ambitious revenue and growth targets
• Manage and grow relationships with key retailers like BIC Camera Yodobashi Yamada and others
• Build partnerships with local distributors and resellers
• Own sales forecasting account performance and pricing management
• Identify new sales opportunities and lead negotiations with potential partners
• Represent Cricut in strategic meetings with retail and channel stakeholders
• Collaborate crossfunctionally with teams in Asia the U.S. and Europe
• Ensure seamless communication and alignment with global sales and operations teams

Qualifications :

• Minimum 10 years of sales experience in Japan consumer electronics
• Proven success launching hypergrowth B2C brands in Japan.
• Strong network and experience with Japans retail and online sales channels. Existing relationships with CE distributors and retailers such as Bic Yodobashi etc.
• Expertise with platforms like Amazon Rakuten and Yahoo Shopping
• Solid experience in pricing strategy margin management and competitive positioning
• Financial acumen and exceptional negotiation skills
• Proficient in Microsoft Office (Word Excel Powerpoint etc.
• Fluent in English and Japanese
• Comfortable working in a startupstyle environment: fastpaced selfdirected and resourceful

Additional Information :

Weve got you covered
At Cricut we take care of our people. Enjoy competitive Medical Dental and Vision coverage a 401(k) match generous PTO tuition reimbursement and a yearly lifestyle stipend to support your wellness and passions. Youll also get exclusive employee discountsand best of all youll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply
Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for Aplayerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.

Heres what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.

You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.

One More Thing (Its a Big One):
This role is inoffice at least 34 days per week.
We believe that real collaboration innovation and culture are built facetoface. If youre energized by working alongside smart kind creative peopleand enjoy those unplanned hallway conversations that spark great ideasyoull love it here.

If youre looking for a fully remote role this likely isnt the right time or place. But if youre excited by challenge purpose and building something better wed love to hear from you.

Lets make something amazingtogether.

What to Do Next: 

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information!

At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race color religion sex sexual identity gender identity marital status veteran status nationality citizenship age disability medical condition pregnancy or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in EVerify.

Remote Work :

No

Employment Type :

Fulltime