Channel Marketing Senior Manager - Distributors

At GE Appliances a Haier company we come together to make good things for the fastestgrowing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.

The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.

Interested in joining us on our journey

The Channel Marketing Senior Manager will be a strategic marketer with a passion for driving growth and shaping the customer journey in highimpact B2B2C environments GE Appliances is seeking a Channel Marketing Senior Manager Distributors to lead marketing strategy and for one of our largest and most influential customer segmentsour Contract Pro Distributor Channel. This leader will partner crossfunctionally to launch new products activate innovative marketing campaigns and deliver measurable results for our customers and our business. This is a highvisibility role that blends strategic thinking with handson ideal for a driven and collaborative professional who thrives on influencing across internal and external teams.

Location: This is an OnSite position based on Louisville KY.

Position

Channel Marketing Senior Manager Distributors

Location

USA Louisville KY

How Youll Create Possibilities

Key Responsibilities

Strategic Leadership & Marketing

• Own and lead the endtoend marketing strategy for the Contract Distributor channel including Authorized Builder Dealers and Apartment Replacement Distributors.

• Build and execute localized B2B and B2C marketing campaigns in collaboration with Sales Brand Digital Advertising and Training teams.

• Drive new product launches and inmarket aligned with GEAs growth strategies.

Digital Content & ECommerce Integration

• Partner with internal digital teams content creators and customer digital leads to develop and deploy compelling online experiences that increase upsell and crosssell opportunities.

• Leverage insights to optimize customer website experiences ensuring digital touchpoints convert to revenue.

Brand Partnerships & Innovation

• Lead strategic collaborations with external media platforms and adjacent lifestyle brands to enhance awareness boost engagement and differentiate GEA in the market.

• Ideate and execute cobranded programs that connect our brands to new audiences and sales opportunities.

Relationship Building & CrossFunctional Influence

• Serve as a trusted advisor to Sales helping identify growth opportunities and translate business goals into highimpact marketing strategies.

• Influence internal stakeholders across functions by advocating for customer needs and aligning marketing efforts with enterprise objectives.

Customer Engagement & Events

• Develop and manage a channel marketing calendar aligned to key account priorities.

• Plan and lead all channel events including trade shows strategic meetings and onsite activations that strengthen partnerships and drive demand.

Analytics KPIs & Business Insights

• Use data to drive decisionmaking and storytelling: monitor campaign performance generate insights and identify new growth opportunities through internal and customerfacing analytics.

• Support quarterly business reviews by applying insights that uncover challenges and influence future strategies.

What Youll Bring to Our Team

Qualifications / Requirements

• Bachelors Degree in Marketing Communications Business or a related field.

• 7 years of experience in marketing and/or sales within a consumer goods B2B or channeldriven industry.

• Proven success in channel marketing B2B marketing or customer marketing roles.

• Strong collaboration and communication skills; able to influence across matrixed teams.

• Deep understanding of digital marketing including web CRM SEM SEO banner advertising and social media.

• Demonstrated ability to build and scale marketing programs manage multiple projects and drive results.

• Strategic thinker with a customerfirst mindset and strong storytelling ability.

• Proficient in using data and insights to inform strategies and gain stakeholder buyin.

• Willingness to travel up to 25 domestically.

Preferred Qualifications

• Masters Degree in Marketing Communications or Business Administration.

• Experience in appliances building products or home/lifestyle adjacent industries.

• Passion for innovation customer advocacy and building industryleading brand experiences.

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Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.

By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.

GE Appliances is a trustbased organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE Appliances participates in EVerify and will provide the federal government with your Form I9 information to confirm that you are authorized to work in the U.S

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