Director Audience Acquisition

Overview:

Fuel Cycle is hiring a strategic handson leader to run our Audience Acquisition team. This role owns the entire respondent sourcing lifecyclefrom vendor partnerships to innovative digital recruitmentand ensures we deliver highquality participants for both research studies and longterm community engagement. The right candidate will combine deep experience in market research recruitment with a strong operational mindset a bias for experimentation and the leadership to scale respondent acquisition across evolving platforms and audience needs.

Key Responsibilities:

• Own Fuel Cycles audience strategyincluding vendor partnerships proprietary panel growth digital campaigns and community recruitmentto meet both clientspecific and companywide needs.

• Lead and scale The Insights Lab our proprietary research panel. Own panel health growth strategy engagement retention incentive design and revenue performance.

• Monitor and manage active recruitment through realtime dashboards to ensure accuracy speed and quality across all live projects.

• Manage the department P&L hitting projectlevel margin targets and driving costefficiencies across sourcing channels.

• Launch new recruitment initiatives across channelstraditional affiliate inperson and digitalwith a focus on Reddit TikTok Instagram Facebook and emerging platforms.

• Define and enforce respondent quality protocols ensuring high engagement and low fraud rates across all studies.

• Collaborate across Research Customer Experience and Product to align recruitment strategies with business needs and client expectations.

Your Success Metrics:

• Design and implement a standardized panel/member health framework with KPIs for retention engagement and source/channel performance.

• Deliver margin and profitability targets across both community and ad hoc project recruitment including commercial goals for The Insights Lab.

• Expand vendor network to support hardtoreach and highvalue audiences (e.g. B2B multicultural Gen Z etc..

• Test and optimize acquisition tactics regularly using performance data to improve targeting spend efficiency and respondent outcomes.

Who youll work with

• Audience Experience

• Customer Experience

• Sales

• Research Excellence

• Marketing

• Finance

Core Skills Competencies & Attributes:

• Strategic Ownership: Think beyond operational . Define and drive a clear vision for Fuel Cycles recruitment engine.

• Partner Management: Negotiate smart contracts evaluate performance and maintain a diverse ecosystem of sourcing partners.

• Digital Acquisition Savvy: Deep understanding of recruitment via digital and social platforms; proven ability to adapt to platform shifts and audience trends.

• Operational Rigor: Skilled in dashboarding sampling logic and process improvement to hit SLAs budgets and quality benchmarks.

• DataDriven Mindset: Use KPIs and analytics to guide recruitment strategy optimize sourcing channels and ensure highquality outcomes.

• CrossFunctional Leadership: Translate business requirements into action. Work closely with stakeholders to deliver recruitment solutions that scale.

What youll bring:

• Minimum 810 years of experience in market research audience recruitment or panel/community management.

• Demonstrated success building or managing highperforming research panels or respondent communities.

• Strong track record in digital respondent acquisition across paid organic and social channels.

• Experience owning vendor relationships budgets contracts and P&L responsibility.

• Confident team leader with a collaborative style and ability to influence crossfunctionally.

• Familiarity with sampling platforms incentive models fraud prevention tools and dashboard/reporting systems.

Benefits:

• Health/Dental/Vision Insurance

• 401k match

• Equity Purchase Option

• Flexible Work Schedule

• 15 Vacation Days 7 Sick Days annually

• 12 Company Holidays 4 Floating Holidays/Recharge Days (giving you the flexibility to celebrate or observe nonstandard holidays or take time to rest and recharge)

• Parental Leave

• Monthly Internet/Phone Stipend

• All Team Perks: many including: Rightway Headspace & more

• LA & NY HQ Perks: Weekly community lunches refreshments & snacks

• Pet Friendly HQs

This position pays between $90000 $120000 base salary bonus. Your final base salary will be determined based on location work experience skills knowledge education and/or certifications.

This position follows a hybrid work model and is based out of our Los Angeles or New York HQs with an onsite presence required 3 days/week.

About Fuel Cycle:

Fuel Cycle accelerates decision intelligence for legendary brands. We achieve this by enabling organizations to capture analyze and act on insights required to launch new products acquire customers and gain market share. By leveraging the Research Engine which powers leading insight communities brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.

At Fuel Cycle we embrace the values of diversity equity and inclusion and are committed to fostering an inclusive company culture. We believe that everyone regardless of their background or identity should have equal access to opportunities for growth and advancement. Our selection processes and career pathways are designed to be fair transparent and free from bias. We value the unique perspectives and contributions of each team member knowing that this diverse range of experiences strengthens our team. Fuel Cycle stands firmly against discrimination based on disability sex race gender identity sexual orientation religion national origin age veteran status or any other protected status under the law.

Fuel Cycle is an equal opportunity employer and fully comply with the Americans with Disabilities Act (ADA). We will provide reasonable accommodations for qualified applicants and employees with disabilities as needed to enable them to perform the essential functions of their job and participate in the application and interview process. If you require accommodations during any part of the application process pleasecontact usat to discuss your needs.

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