Kymriah Marketing Lead Director
Kymriah Marketing Lead Director
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$ 204400 - 379600
1 Vacancy
Job Description
Band
Level 6Job Description Summary
The Marketing Lead (Director) is responsible for developing implementing and executing the brand strategy for Kymriah. This role requires extensive crossfunctional collaboration to deliver an Integrated Product Strategy Plan. The Marketing Lead drives efforts to operationalize the plan optimizing sales market share and revenue.Key areas of focus include:
Identifying opportunities for Kymriah in the Lymphoma space.
Collaborating with the account management team for impactful account prioritization and tailored at the account level.
Leading crossfunctional initiatives to deliver Kymriah educational resources based on RealWorld Evidence (RWE).
As part of the Kymriah Commercial Leadership Team the Marketing Lead contributes to the overarching team vision and objectives continuously working to elevate the teams culture.
This is a HQ role the location is East Hanover NJ
Job Description
Key responsibilities:
- Collaborate CrossFunctionally on Integrated Product Strategy:
- Work with crossfunctional teams to synthesize market insights (including relevant market research CI and ad boards) analyze key trends and evaluate the competitive landscape.
- Develop a crossfunctional Integrated Product Strategy Plan to maintain Kymriahs relevance in the CART space and identify potential opportunities in the Lymphoma space.
- Implement a functional marketing plan to capture those opportunities minimize market share erosion in the Lymphoma space and maintain share in the pediatric market.
- Ensure robust support for the account business planning process in collaboration with the Strategic Account Management Head.
- Operationalize the Marketing Functional Plan:
- Ensure thorough of the marketing plan including marketing materials congress planning and patient identification tools.
- Identify key metrics of success for each initiative and execute accordingly
- Lead the Development of Educational Resources Based on RWE:
- Collaborate with the Medical Team to identify educational and knowledge gaps regarding Kymriah.
- Compliantly partner with the Medical Team to support collaboration with CIMBTR to analyze RWE data on Kymriah.
- Develop a comprehensive suite of materials based on RWE supported by a robust training plan for the Strategic Account Management (SAM) Team.
- Elevate Performance Standards:
- Collaborate with the Strategic Account Management team to ensure impactful account prioritization and tailored at the account level.
- Work with crossfunctional teams to synthesize meaningful insights (competitive intelligence market research advisory boards) to inform strategy and evaluate .
- Lead the congress planning for Kymriah elevating the quality of customer engagements.
- Lead SAM Training:
- Deliver impactful training on new marketing materials and competitive data.
- Elevate team motivation and strategic skills through effective ONE meetings and 2H meetings.
- Champion Our Culture:
- As part of the Kymriah commercial leadership team contribute to the development of overarching team objectives.
- Work with the leadership team to elevate our culture and deliver exceptional customer experiences.
- Support the Marketing Operations Lead in their development assigning meaningful projects for skill acquisition and providing impactful coaching.
Key Performance Indicators:
- Quality of deliverables product development launch process and postmarketing surveillance.
- Brand sales and market share.
Education: Bachelors degree required; MBA or advanced degree preferred.
Experience:
- Minimum of 5 years in in Marketing/Operations or Customerfacing role
- Experience in CART is preferred
- Experience in managing projects and budget managements
- CrossFunctional Leadership: Exceptional ability to lead crossfunctional teams.
The pay range for this position at commencement of employment is expected to be between $204400 $379600 year however while salary ranges are effective from 1/1/25 through 12/31/25 fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further final pay determinations will depend on various factors including but not limited to geographical location experience level knowledge skills and abilities. The total compensation package for this position may also include other elements including a signon bonus restricted stock units and discretionary awards in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an atwill position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.
EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity or expression marital or veteran status disability or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to calland let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Range
Skills Desired
Agility Asset Management Business Strategy Commercial Excellence CrossFunctional Collaboration Customer Orientation Digital Marketing Healthcare Sector Understanding Influencing Skills Inspirational Leadership Marketing Strategy Negotiation Skills Operational Excellence People Management Priority Disease Areas Expertise Product Lifecycle Management (PLM) Product Marketing Product Strategy Stakeholder Engagement Stakeholder Management Strategic PartnershipsRequired Experience:
Director
Employment Type
Full-Time
