Director Marketing Content Strategy
Director Marketing Content Strategy
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$ 160100 - 240125
1 Vacancy
Job Description
Work Schedule
Standard (MonFri)Environmental Conditions
OfficeJob Description
At Thermo Fisher Scientific youll engage in significant work that supports a powerful mission: enabling our customers to make the world healthier cleaner and safer. With revenues exceeding $40 billion and a track record of stability and consistent growth we are uniquely positioned to provide our employees with the resources and opportunities to make meaningful contributions to the world.
The Director of Marketing Content Strategy will lead the development and implementation of Thermo Fishers content marketing strategy ensuring content is compelling findable in search and generative engines onbrand and optimized to meet business objectives. By operationalizing our customer value proposition you will develop and implement comprehensive marketing strategies lead content creation and ensure alignment with business goals to drive growth and engagement. You will improve awareness of our comprehensive endtoend capabilities through our website content and communications. Applying your expertise in strategic marketing commercial channel data and communication you will cultivate customer relationships and increase share gain through digital engagement.
What will you do:
Content Strategy: Improve our comprehensive digital visibility strategy guiding the organization on orchestrating traditional SEO tactics alongside emerging approaches with a focus on experimenting and improving for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to improve content performance across both conventional search engines and AIpowered platforms.
Content & Channel Marketing: Identify customer needs and develop the why to believe content that will empower customers to partner with us. Bridge topoffunnel content down to segment marketing and division/regionallevel content and tactics. Develop a content strategy that applies videos and podcasts to build customercentric content at scale based on customer value proposition messaging. Use your marketing expertise to identify impactful content assets and choose channels to increase awareness and reach.
CustomerCentric Messaging: Guide creation of web hubs based on SEO/AEO/GEO standard processes and promote thought leadership and top of funnel content to support share gain and contact generation. Collaborate with segment marketing brand eBusiness and other teams to operationalize the customer value proposition through the website.
Communications & Corporate Support: Be responsible for the Level 1 customer value proposition and fact sheet with support from the Integrated Enterprise Marketing team leading launch efforts and continual improvements.
Performance Measurement: Assess program success and provide mentorship to crossfunctional teams to make the vital adjustments to optimize performance.
How will you get here:
Education
BA/BS required preferably with a major/minor in sciences marketing or communications.
MBA or graduate degree preferred.
Experience:
8 years of shown success in marketing including content strategy value proposition work digital enablement and gotomarket objectives.
Experience navigating a highly matrixed organization leading through influence and participating on successful teams.
Familiarity with the Biotech BioPharma and Life Science industries strongly preferred.
Knowledge Skills Abilities:
Strong written and verbal communication skills.
Proficient in analysis synthesis and presentation of information to various audiences including executives.
Excellent analytical interpersonal and problemsolving skills.
Shown capability in moving strategy to action.
Outstanding time management facilitation consensusbuilding and interpersonal skills.
Proficient in Microsoft Office applications (Excel Word PowerPoint); experience with Adobe Creative Cloud and content tools is a bonus.
Our Mission: Our mission is to enable our customers to make the world healthier cleaner and safer. As one team of over 100000 colleagues we share a common set of values Integrity Intensity Innovation and Involvement working together to accelerate research solve complex scientific challenges drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific where diverse experiences backgrounds and perspectives are valued.
Compensation and Benefits
The salary range estimated for this position based in California is $160100.00$240125.00.This position may also be eligible to receive a variable annual bonus based on company team and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on which includes:
A choice of national medical and dental plans and a national vision plan including health incentive programs
Employee assistance and family support programs including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO) 10 paid holidays annually paid parental leave 3 weeks for bonding and 8 weeks for caregiver leave) accident and life insurance and short and longterm disability in accordance with company policy
Retirement and savings programs such as our competitive 401(k) U.S. retirement savings plan
Employees Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits please visit: Experience:
Director
Employment Type
Full-Time
Key Skills
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