Sr Director, Product Marketing
Sr Director, Product Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
BRAND & PRODUCT MARKETING STRATEGY
Lead the development of the U.S. product marketing strategy ensuring alignment with brand objectives and broader business goals.
Translate consumer cultural and category insights into actionable marketing strategies that drive demand expand consumption and enhance relevance across national regional and customer-specific initiatives.
Act as a strategic leader in the Annual Business Planning process by spearheading the development of the product marketing strategy National Brand Calendar (encompassing National Pillars and Regional Campaigns) and ensuring broad organizational alignment.
Identify and activate growth opportunities based on emerging consumer trends business needs and market dynamics.
Innovate and pioneer new ideas and creative platforms that inspire innovative 360-degree campaigns at both national and regional levels elevating the brands cultural relevance and consumer engagement.
Establish clear objectives success metrics and operational workflows to ensure the annual plan is executed effectively and on schedule.
Collaborate with global counterparts to ensure cohesion and alignment with global brand strategies adherence to best practices and consistency with global brand standards.
Advocate for innovation and strategic consistency across all marketing planning efforts to reinforce the Fits My Everyday Life positioning while driving long-term brand equity.
CAMPAIGN DEVELOPMENT & EXECUTION
Lead the development and implementation of integrated consumer-focused product marketing campaigns encompassing everything from strategy and brief creation to creative execution and performance analysis.
Ensure that all Occasions and Consumer Activation campaigns effectively utilize distinctive proprietary brand assets to enhance engagement and achieve measurable results.
Drive innovation in creative approaches by pushing the boundaries of concept development formats and activations to create groundbreaking campaigns that captivate consumers and elevate the brand.
Maintain consistency across key consumer touchpoints including digital platforms retail environments experiential initiatives shopper interactions and media channels.
Foster campaign cohesion by delivering comprehensive toolkits frameworks and messaging that enable seamless execution at all levels.
Manage cross-functional teams and collaborate with agency partners to execute impactful campaigns that are delivered on time within budget and aligned with strategic objectives.
Ensure that all consumer-facing materialsboth digital and physicalare engaging compliant and aligned with brand guidelines and expectations.
Collaborate with cross-functional teams to create effective point-of-sale and shopper marketing materials that align with strategic priorities and reinforce campaign messages.
CROSS-FUNCTIONAL LEADERSHIP & COLLABORATION
Establish and maintain strong cross-functional relationships with key partners across Marketing Sales Media Shopper and Regional teams to ensure strategic alignment and operational excellence.
Serve as a strategic advisor to Brand and Marketing leadership on product marketing brand activation and consumer engagement strategies.
Promote cross-functional integration by developing frameworks that enhance efficiency and execution across teams while driving operational excellence.
Adapt national brand marketing plans to align with regional and customer-specific needs while upholding brand integrity and consistency.
Foster relationships with global stakeholders by providing insights into the U.S. market supporting global planning processes and ensuring that U.S. execution aligns with global standards while addressing local market needs.
Lead coach and inspire a high-performing team to create and implement integrated consumer-focused campaigns that align with our strategic priorities.
Ensure the team is appropriately structured and adequately resourced to support the organization at large and achieve all Product Marketing goals and initiatives.
Provide mentorship to direct reports fostering their professional growth through consistent feedback development planning and opportunities to enhance their skills.
Cultivate a culture that prioritizes creativity collaboration accountability and a consumer-first mindset promoting both high performance and continuous learning.
Qualifications :
15 years of brand marketing experience ideally within CPG or lifestyle brands
Proven experience in developing strategic innovative and integrated marketing campaigns.
Creative curious and consumer-focused; comfortable taking calculated risks and driving innovation.
Possesses strong business acumen with the ability to align brand-building efforts with measurable commercial impact.
Capable of navigating effectively within a highly matrixed organizational structure.
Experienced as an authentic brand advocate storyteller curator and clear communicator.
Track record of successfully leading high-performing teams and managing complex cross-functional initiatives.
Exemplary leadership communication and collaboration skills.
Highly organized with strong attention to detail; adept at managing multiple projects simultaneously and meeting demanding deadlines.
Deep understanding and embodiment of the Red Bull culture and lifestyle.
Bachelors Degree required; MBA preferred.
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $149440- $224160 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
