Senior Manager Demand Marketing
Senior Manager Demand Marketing
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$ 200000 - 220000
1 Vacancy
Job Description
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S. Canada and Mexico and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love enable content publishers to build and monetize large audiences and provide advertisers unique capabilities to engage consumers.
From your first day at Roku youll make a valuable and valued contribution. Were a fastgrowing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
The Roku Ad Marketing team is responsible for accelerating new revenue potential advancing Rokus advertising brand positioning and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers strategists and designers deliver client strategies research and insights new product innovations events and experiences and more that deliver on Rokus purpose to make TV better for everyone.
About the role
Roku Advertising is looking for a Sr. Manager of Demand Marketing to help grow Rokus reach awareness consideration and conversion among the people who influence and make marketing or advertising decisions.
This person will build and develop an organization driving the strategy planning and measurement of Roku Advertisings campaigns and content marketing operations and marketing analytics. This a highly crossfunctional and visible role and leading a team of marketers analysts and technologists. The successful candidate will be a leader on the ad growth marketing team and will interface with colleagues in brand marketing client marketing corporate marketing comms events and more. Theyll also engage regularly with Roku Advertising leadership.
If youre ready to lead an organization that accelerates revenue growth while helping advertisers and agencies navigate the massive generational shift away from traditional linear TV to TV streaming we want to hear from you.
For New York Only The estimated annual salary for this position is between $200000 $220000 annually.
Compensation packages are based on factors unique to each candidate including but not limited to skill set certifications and specific geographical location.
This role is eligible for health insurance equity awards life insurance disability benefits parental leave wellness benefits and paid time off.
What youll be doing
- Oversee the planning development and measurement of demand generation programs to increase Roku Advertising reach awareness consideration and conversion.
- Build excellent senior leadership relationships across Client Marketing Product Marketing Salesforce Product Legal Comms and more.
- Build and develop an allstar organization across campaigns and content digital marketing and operations and analytics. Foster experimentation learning and finding ideas that move the needle.
- Be both a strong creative driver and operational leader building Roku Advertisings creative canvas while delivering outputs on time that drive business outcomes. Ensure consistent highquality output and brand voice across formats.
- Develop and ensure strategies are in place to grow Roku Advertisings owned channels including social web email and the Roku Advertising streaming channel.
- Responsible for budgeting and budget allocation across campaigns tools agencies and contractors.
- Be a vocal leader in whats working and whats not across our campaign and digital initiatives.
- Own our MarTech stack and be an advocate for Marketing as a stakeholder in corporate tools like Salesforce development and integrating product and lifecycle marketing triggers.
- Represent a team thats charged with growing the Roku Advertising business. Speak in financial impact own pipeline metrics providing regular reporting and insights to executive leadership and show marketings impact on revenue goals and forecasts.
- Champion the Roku voice including storytelling tone of voice messaging and positioning globally for the ad business
Were excited if you have
- 12 years of relevant demand marketing and organizational leadership experience.
- Prior experience owning inhouse B2B demand marketing strategy
- Knowledge of marketing automation tools CRM tools paid media channels and data analytics
- Strong editorialand communication (written and verbal) skills. Outstanding communicator both verbal and in writing who is capable of distilling complex ideas into clear compelling strategy.
- Ability to work under tight deadlines navigate competing priorities and effectively adjust work plans to respond to emerging challenges or opportunities.
- Obsessive about deadlines who wont hesitate to remind collaborators about every program milestone.
- Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required.
- Comfortable with ambiguity.
- Biased toward action.
- Selfmotivated and detail oriented.
#LIHR2
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical dental and vision) life accident disability commuter and retirement options 401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fastpaced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs who are easy to work with and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly move fast and accomplish extraordinary things through collaboration and trust. In short at Roku youll be part of a company thats changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problemsolvers which itself is a twopart idea. We come up with the solution but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation one that has served us well since 2002.
To learn more about Roku our global footprint and how weve grown visit providing your information you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.
Required Experience:
Senior Manager
Employment Type
Full-Time
