Media Research Manager Reputation Marketing Insights
Media Research Manager Reputation Marketing Insights
Posted on :
12-04-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 72600 - 155200
Vacancy
1 Vacancy
Posted on :
12-04-2025
Job Description
As Media Research Manager for Amazons Reputation Marketing and Insights team youll measure and analyze how media narratives impact perceptions of Amazon. This role combines quantitative analysis strategic testing and crossfunctional collaboration to protect and enhance Amazons brand reputation through systematic measurement and insights. Using a datadriven framework youll help Communications and Corporate Responsibility (CCR) teams determine effective responses to media events by integrating reputational polling content testing readership data and media analysis. Through partnerships with CCR teams youll translate data insights into improved communications for diverse audience s. The individual in this role will also be responsible for managing a robust contenttesting program for earned and owned media establishing best practices for testing planning and executing quantitative metaanalyses of aggregated content testing and working with crossfunctional partners to strategically design tests and interpret data. Working with internal stakeholders and external partners youll deliver measurable insights that demonstrate program success. Your systematic measurement and analysis will help Amazon anticipate and prepare for emerging challenges.
Key job responsibilities
* Developing and maintaining a comprehensive datadriven framework to evaluate media events and guide CCR response strategies
* Creating clear compelling materials that translate complex data insights for stakeholders at all technical levels
* Managing content testing programs for earned and owned media including establishing protocols and executing quantitative metaanalyses
* Synthesizing multiple data sources (including internal polling content testing readership metrics and environmental scanning) to drive strategic decisions
* Creating and sharing measurable insights demonstrating program effectiveness through clear performance metrics and data visualizations
* Partnering with CCR communications teams external vendors and crossfunctional stakeholders to implement testing frameworks and share strategic recommendations
* Creating clear compelling reports and documents that translate complex data insights for stakeholders at all technical levels
About the team
Reputation Marketing & Insights is a team within Amazons Communication & Corporate Responsibility organization that focuses on telling Amazons story to key audiences. We elevate truths about our brand. We meet our audiences where they are and go deep on channelspecific creative. We build marketing plans that persuade our core audiences through bestinclass media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve realworld outcomes. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures and were building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop and take on more complex tasks in the future.
3 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience using data and metrics to measure impact and determine improvements
Strong familiarity with qualitative and quantitative research techniques
Bachelors or equivalent
Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
Experience building executing and scaling crossfunctional marketing programs
Experience with A/B testing especially around audience segmentation and targeting
Excellent written and verbal communication skills with an ability to communicate plans to audiences that do not have a technical data background
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Key job responsibilities
* Developing and maintaining a comprehensive datadriven framework to evaluate media events and guide CCR response strategies
* Creating clear compelling materials that translate complex data insights for stakeholders at all technical levels
* Managing content testing programs for earned and owned media including establishing protocols and executing quantitative metaanalyses
* Synthesizing multiple data sources (including internal polling content testing readership metrics and environmental scanning) to drive strategic decisions
* Creating and sharing measurable insights demonstrating program effectiveness through clear performance metrics and data visualizations
* Partnering with CCR communications teams external vendors and crossfunctional stakeholders to implement testing frameworks and share strategic recommendations
* Creating clear compelling reports and documents that translate complex data insights for stakeholders at all technical levels
About the team
Reputation Marketing & Insights is a team within Amazons Communication & Corporate Responsibility organization that focuses on telling Amazons story to key audiences. We elevate truths about our brand. We meet our audiences where they are and go deep on channelspecific creative. We build marketing plans that persuade our core audiences through bestinclass media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve realworld outcomes. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures and were building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop and take on more complex tasks in the future.
3 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience using data and metrics to measure impact and determine improvements
Strong familiarity with qualitative and quantitative research techniques
Bachelors or equivalent
Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
Experience building executing and scaling crossfunctional marketing programs
Experience with A/B testing especially around audience segmentation and targeting
Excellent written and verbal communication skills with an ability to communicate plans to audiences that do not have a technical data background
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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