Field Marketing Manager
Field Marketing Manager
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Job Description
We are looking for a skilled and ambitious Field Marketing Manager to join Informa TechTargets Demand Generation team. This role will be responsible for planning and executing face-to-face and digital programs that help engage target accounts accelerate pipeline and support sales goals. The ideal candidate combines both experience with event strategies and the digital marketing campaign execution necessary to promote them.
Within Corporate Marketing the Demand Gen team sits at the intersection of brand customer acquisition and growth content creation and operations. Our team plays critical roles in supporting our go-to-market efforts by creating a variety of campaigns including hosted events tradeshows webinars virtual events e-books blog posts and more. In collaboration with Product and Sales we leverage this programming to target and engage our core audiences converting them into the sales pipeline that helps drive revenue growth. As marketing innovators for our division we share a passion for B2B marketing and a constant drive to optimize and improve - and we have a lot of fun while were at it!
Responsibilities:
- You will report directly to the Sr. Marketing Programs Manager and work cross-functionally with both the Director of Field Marketing and with Sales Leadership on regional field marketing needs including planning developing executing and reporting on regional events. This includes organizing our own in-person events and Informa TechTargets presence at tradeshows.
- Additionally you may plan project manage and execute a variety of marketing programs including webinars virtual events field activations to drive engagement and generate pipeline in support of go-to-market objectives.
- Strive to deliver on campaign goals (event registration attendance lead conversions) and understand/remediate shortfalls.
- Help identify a roster of marketing talent and thought leaders to maximize content presentation opportunities at in-person and virtual events.
- Develop strong writing and creative skills for localised email copy and promotional assets that drive attendance and engagement for field programs and events.
- Be a proactive and thoughtful partner with our Marketing Operations Product Marketing Customer Success and Sales teams to support program success execute cross-functional projects aligned with our culture of helpful collaboration.
- Facilitate project kick-offs and strategic planning sessions sensing when to proactively lead when to create space for others and when to draw out energy and insight from extended teams.
Qualifications :
- Self-determined and quite autonomous with the ability to manage multiple projects and timelines independently while maintaining strong attention to detail and delivering high-quality results.
- Expert written and verbal communication skills that can be leveraged across a range of mediums; from engaging internal partners with a well-worded email to building rapport at a customer event.
- An existing or budding passion for the fast-paced and ever-evolving B2B marketing space.
- Reliability; being accountable for deadlines and projects and communicating early and clearly when challenges arise.
- A can-do positive attitude when approaching new opportunities and projects.
- A fast learner with the ability to quickly adopt and execute new marketing ideas methods and technologies.
- A knack for creativity that can push programs and campaigns to new heights.
- Bachelors degree
- Experience in B2B marketing demand generation or at a marketing agency
- Experience in managing and organizing events
- Project management expertise with a proven track record of successful delivery
- Strong interpersonal skills and experience building internal and external relationships
- Proficiency in German is a bonus
Additional Information :
TechTarget Inc. doing business as Informa TechTarget including its subsidiaries is an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race colour sex (including pregnancy) age national origin or ancestry ethnicity religion creed sexual orientation gender identity or expression status as a veteran and basis of disability or any other federal state or local protected class. This policy applies to all terms and conditions of employment including but not limited to hiring training promotion discipline compensation benefits and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA) as amended by the ADA Amendments Act and all applicable federal state or local law.
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
- Recognition for great work with global awards and kudos programmes
As an international company the chance to collaborate with teams around the world
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
