Regional Marketing Manager

Minor Hotels Australasia is seeking a highly experienced Regional Marketing Manager to join our dynamic and well-established Marketing team. This role is ideal for a strategic commercially minded marketer who thrives in fast-paced environments and has a proven track record of delivering impactful campaigns at a regional or multi-property level.

This is an exciting opportunity to work across a diverse portfolio of premium properties contributing to high-level strategic marketing initiatives that drive performance enhance brand visibility and elevate guest engagement.

As a key member of Minor Hotels central marketing function in Australasia youll lead the development and execution of results-driven marketing strategies across multiple destinations. Your deep industry knowledge leadership capabilities and data-informed approach will be critical in shaping our brand presence in the region.

Key Responsibilities Include: 

• Develop and execute tailored local marketing plans for each property within your portfolio to drive web sessions achieve monthly revenue targets and deliver a strong return on investment across Australia and New Zealand
• Enhance the visibility and reputation of the properties and brand at a local level through strategic marketing initiatives
• Lead all local area marketing activities for the portfolio including public relations social media advertising and both brand and tactical campaigns
• Create compelling content and marketing assets aligned with brand guidelines for use across digital and traditional media channels
• Cultivate and leverage partnerships with external brands and tourism bodies to amplify marketing reach and engagement
• Support the implementation of integrated promotional and seasonal campaigns across Australia and New Zealand through owned earned and paid media channels
• Collaborate closely with internal stakeholders to ensure marketing strategies align with local market needs and broader business priorities
• Regularly report on marketing performance providing insights and updates on local campaigns initiatives and outcomes

Qualifications :

You will require the following Qualifications skills and experience:

• A relevant degree in Marketing Communications or Advertising
• At least 4 years experience in a national Local Area Marketing Manager role  
• Experience working with a national network of stakeholders (e.g. franchisee properties stores)
• Experience in managing and delivering successful marketing campaigns that achieve strategic goals ROI and revenue targets
• Attention to detail with the ability to edit for grammar and style in line with current business copywriting standards
• Excellent time management and prioritisation skills with the versatility and adaptability to work simultaneously on a variety of projects
• Familiarity with current social media platforms and evolving trends

Additional Information :

At Minor Hotels we value our people as the heart of our success. Joining Minor means youll enjoy a rewarding package designed to support your professional growth wellbeing and work-life balance:

• Competitive Compensation: A highly competitive negotiable remuneration package tailored to your experience and expertise.
• Career Development: Comprehensive professional induction and ongoing training to fuel your career progression plus potential financial support for education aligned with Minor Hotels business needs (eligibility applies).
• Exclusive Discounts:
  • 50% off accommodation at all Minor Hotels brands across Australasia with a 20% discount for friends and family.
  • Discounts on international accommodation food and beverage outlets worldwide.
  • Savings and cashback at over 400 popular retailers in Australia and New Zealand
  • Discounts on entertainment and experiences.
  • NIB insurance discounts for added financial security.
• Leave Benefits: Generous paid leave including parental leave and birthday leave.
• Wellbeing and Support:
  • Access to Uprise Employee Assistance Program (EAP) and tailored wellness programs.
  • Exclusive benefits at Elysia Wellness Retreat including accommodation dining wellness activities spa treatments and one-on-one wellness consultations.

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation collaboration and personal growth.

Currently we are only accepting applications from candidates who have working rights within Australia or New Zealand. 

Remote Work :

No

Employment Type :

Full-time