Senior Marketing Associate - Media Planning & Performance
Senior Marketing Associate - Media Planning & Performance
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Job Description
The Senior Marketing Associate Media Planning & Performance leads annual integrated media planning for SEEKs major non-performance campaigns across Australia and New Zealand. You serve as the central media contact for campaign and investment reporting across all marketing teams (Country Marketing Brand and Customer Insights & Strategy). This single point of contact eliminates work overlap ensures channel consistency maintains objective focus and drives operational efficiency.
Responsibilities
- Integrated Media Planning & Operations
- Media campaign planning supporting the SMM APAC Media & Planning on developing the overall annual media budget and strategy for Australia and New Zealand
- Interact with the ANZ Integrated campaign leads from the Country Marketing team as the day-to-day contact during the major media campaigns (non-performance activity)
- Independently develop media plans for medium size briefs with paid digital channel managers and external offline agency
- Own all aspects of the media campaign process from end to end from brief to implementation to go live
- Partner management
- Maintain grow strong relationship with Marketing partners and other business units
- Manage media planning and buying agency relationship in both markers to deliver on contractual KPIs
- Measurement and Advanced Analytics
- Responsible for overseeing the data collection and supply for our marketing mix modelling in ANZ
- Own the competitive reporting suite for investment and monthly reach reporting
- Responsible for fortnightly campaign reporting check-ins and post-campaign reports - identifying campaign insights and working with Media and Brand teams to communicate and act on findings
- Finance Management
- Manage the Through the Line integrated campaign budget across all ANZ activity
- Manage finance and billing for all offline elements and cross-channel partnerships
The Team
This role sits within the wider APAC Digital & Media team which is one of the key marketing functions in the APAC Marketing team. This role is within the sub-team of APAC Media Planning & Investment and has peers in our other 6 markets who are each responsible for the overall media strategy and direction within their country. For the ANZ marketplace that this role is focused on key stakeholders will be from Brand ANZ Country Marketing Integrated Campaigns Content and PR.
Qualifications :
- Digital marketing or media buying experience with a high level of competency across all media with specific hands-on experience in traditional media and understanding of media trends
- Experience creating managing & optimising integrated media campaigns for large brands with sizeable budgets - agency-side a bonus
- Ability to analyse media and audience performance generating insights and actions from available data sources
- Strong judgement and decision-making capabilities with a willingness to test learn and pivot when needed
- Experience managing external agency partners/vendors and evaluating capabilities and proposals
- Confidence in communicating and influencing a variety of stakeholders being able to effectively explain the complex media landscape in a way both internal and external audiences understand.
- Experience with Google Analytics or similar web measurement platforms would be a bonus
- Keen interest in new tech ad formats and media
Additional Information :
At SEEK we offer:
- Annual Performance Bonus Plan
- Support of flexible working including a mix of office and work from home days depending on your role.
- Paid and unpaid leave benefits including Personal Flexi Days and Volunteer Days as well as the opportunity to purchase additional leave
- Support for parents with 14 weeks paid primary carers leave and 2 weeks paid leave for partners
- Frequent events including sports days annual Christmas party hackathon and trivia
- Free kick-start breakfast every morning and fresh fruit available all day in our offices
- Casual dress every day
At SEEK we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.
We know teams with diverse ideas experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such we welcome applications from people with diverse backgrounds and life experiences especially as they relate to gender sexual identity culture faith disability and life stages. If you have the skills curiosity and an adaptable mindset but dont meet every responsibility or qualification listed in this advertisement please still get in touch with us.
Should you require any specific support or adjustments throughout the recruitment process and beyond please advise us and we will be happy to assist.
For this role only those candidates with the eligible right to work will be considered.
SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
