Marketing Manager Amazon Tours

We are seeking a talented Marketing Manager to join the Amazon Tours team. In this role you will lead the media across our owned and operated marketing placements for robotics fulfillment center tours including our website email campaigns and digital and traditional channels. As a marketing manager for live tours you will support our gotomarket strategy by building and executing worldclass marketing strategies to bring our unique warehouse tour experiences to both business and consumer customers. You will manage successful marketing campaigns for assigned locations and ensure flawless from conception to launch. Given the specialized nature of robotics warehouse tours this function serves as the subject matter expert for tour marketing across all crossfunctional teams.

This role is responsible for developing and managing the necessary digital and traditional marketing channels to execute the marketing strategy. They collaborate with crossfunctional teams on experimentation targeting and optimization to drive tour bookings and attendance. This role also owns the endtoend campaign process to ensure seamless delivery of marketing initiatives. A successful candidate has digital marketing experience demonstrated success working crossfunctionally across internal and external teams and experience delivering results through programs that reach diverse audience segments at scale with an aptitude for data analysis. Being able to thrive in a fastmoving environment and prioritizing work is essential as is a mind for innovation and learning through testing.


Key job responsibilities
Manage tour location launch campaigns from development through by working closely with all relevant stakeholders
Develop and optimize marketing placements across channels as outlined in the GTM strategy
Collaborate with external and internal stakeholders to develop build and refine the targeting required for all placements and manage the ongoing maintenance and optimization of audience segments
Track campaign success and share learnings with all stakeholders
Provide input on test ideas to optimize marketing performance based on conversion data
Partner with all stakeholder teams to discuss tour booking goals timelines deliverables obstacles and dependencies for your portfolio


A day in the life
As our Tours Marketing Manager youll balance strategic planning with handson across our global operations. Your day might include analyzing booking data from international locations collaborating with facility teams on new tour programs and optimizing digital campaigns across multiple channels. Youll work closely with the product team and international communications stakeholders to develop compelling content that brings complex robotics concepts to life for diverse audiences.

About the team
Amazon Tours offers exclusive access to some of the worlds most advanced robotics fulfillment centers through guided inperson tours. We are customer obsessed and strive to deliver educational informative and entertaining experiences that surprise and delight.

5 years of professional noninternship marketing experience
Experience with Excel or Tableau (data manipulation macros charts and pivot tables) and using data to drive improvements
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience with digital marketing lifecycle marketing and multichannel advertising
A proven track record of owning marketing strategies that directly impact business goals
Experience effectively communicating information in spoken and written form

Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc. for targeting segmentation reporting for demand generation
Experience with A/B or multivariate testing
Strong communication skills to drive recommendations articulate tradeoffs and communicate plans to leadership
Strong critical and analytical thinking
Experience working in tourism technology or education industries
Experience marketing to both B2B and B2C audiences
International marketing experience

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.