RO: Shopping Center Marketing Manager (Sibiu)

Our client is a wellestablished international investor and operator in the commercial real estate sector with an international portfolio of diverse retail asset. Their mission is to develop and manage highperforming customerfocused shopping destinations that bring value to both visitors and tenants.

The company is currently looking for a Marketing Manager to lead integrated marketing efforts across two wellestablished retail destinations in the region both playing a key role in local consumer engagement. This position offers a rare opportunity to shape performance across distinct shopping formats with different rhythms profiles and customer dynamics.

Shopping Center Marketing Manager
Location: Sibiu Romania officebased (multisite role)
RO/2505/SCMM

Key Scope of Activities Will Include (but Are Not Restricted To):

• Retail & Visitor Engagement: Develop and implement localized strategies to increase footfall optimize dwell time and improve overall customer experience driving measurable tenant success.
  
• Campaign Planning & Execution: Plan execute and evaluate multichannel marketing campaigns (inmall digital OOH PR) in line with commercial goals and shopper behavior.
  
• Annual Events Calendar Management: Build and coordinate the marketing and events calendar across both properties ensuring strong execution brand alignment and postevent analysis.
  
• Tenant Collaboration: Work closely with tenants on joint marketing activations and ensure alignment between centerwide campaigns and individual store promotions.
  
• ShortTerm Leasing & Activations: Manage the commercial process around shortterm activations and promotional spaces from drafting contracts to logistical implementation.
  
• Budgeting & ROI Monitoring: Oversee marketing income and expenditure manage budgets and track performance metrics ensuring accountability and marketing impact.
  
• Agency & Stakeholder Management: Liaise with external agencies service providers and internal teams to ensure brand consistency smooth operations and campaign excellence.
  
• Consumer Trends & Market Insights: Keep a close eye on retail trends market benchmarks and shopper insights to inform strategy and ensure continued relevance.
  

Ideal Candidate Profile

• Education: Bachelor s degree or higher in Marketing Communications Commerce or a related B2C field.
  
• Experience:
  
• Minimum 5 years of experience in marketing sales or B2C commerce;
  
• Prior exposure to retail marketing shopping centers or commercial campaigns is a strong asset;
  
• Open to seniorlevel B2C marketers with proven experience in managing campaigns and willingness to learn the retail property sector.
  
• Key Competencies:
  
• Demonstrated ability to coordinate and deliver complex projects involving multiple stakeholders;
  
• Familiarity with consumer dynamics in Sibiu or surrounding areas is a plus;
  
• Excellent planning execution and stakeholder communication skills;
  
• Comfortable with setting and tracking KPIs working analytically and reporting results;
  
• Handson organized and adaptable mindset;
  
• Proficient in MS Office (Excel PowerPoint Word);
  
• Native Romanian fluent in English (written and spoken).
  

• Manage marketing strategy and execution for top regional shopping centers each with a unique profile and role in the community;
  
• Join a reputable real estate investor with a strong international presence and a peopleoriented culture;
  
• Lead a wide variety of brand activations local campaigns and consumer engagement projects;
  
• Competitive compensation and benefits:
  
• Net monthly salary:RON;
  
• Meal vouchers private health subscription gym membership and other benefits;
  
• Immediate start available.
  

If youre a strategic resultsdriven marketer who thrives in dynamic consumerfocused environments we d love to hear from you.