Customer Marketing
Customer Marketing
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Job Description
At Zoho our customers are our most powerful growth engine. We re looking for a Customer Marketing Specialist to help us turn everyday success stories into business opportunities. Sitting at the intersection of content relationships and insights this role is about creating strong connections with existing customers amplifying their voices and identifying ways to grow our mutual value.
You ll work crossfunctionally with the French sales and marketing teams global product marketing and partner managers and be the local voice of our customer in France. This role is ideal for someone who loves speaking with people is comfortable engaging with Clevel executives and is excited to work in a collaborative fastpaced B2B environment.
Key Responsibilities
Identify and collaborate with satisfied customers to produce compelling case studies and testimonials (written video or live)
Manage the production process endtoend ensuring quality alignment with brand tone and strategic value for sales/marketing
Support the sales team by identifying upsell/crosssell opportunities based on product usage and feedback
Work with Customer Success and Account Management to retain existing clients and expand product adoption
Help build targeted campaigns and messaging to nurture existing relationships
Plan and execute webinars round tables meetups and participation in user events like Zoholics
Ensure highquality content a positive customer experience and actionable insights from each event
Launch and manage ambassador initiatives with key users willing to actively represent Zoho
Support the creation of a local Customer Advisory Board
Facilitate customer forums newsletters AMA sessions and community feedback loops
Conduct customer research such as churn analysis satisfaction surveys or segment deepdives
Translate insights into actions and content (playbooks success frameworks tailored messaging)
Maintain and enrich CRM records to support personalization and targeting
Be a strategic partner to Sales Product Marketing and Support helping connect marketing insights with real business outcomes
Contribute to broader European marketing projects when relevant (brand content regional events partner initiatives)
Requirements
A people person: Easygoing curious and confident when speaking with all types of customers from operational users to CEOs
2 4 years of experience in customer marketing content marketing or lifecycle/community roles (ideally in SaaS or tech)
Fluent in French and comfortable in professional English (spoken and written)
Solid writing skills for case studies emails event content etc.
Collaborative autonomous and highly organized you re comfortable driving projects from A to Z
Able to interpret customer insights and turn them into action
Familiar with CRM tools basic analytics and marketing automation platforms (Zoho CRM is a plus)
Willing to travel across France for customer meetings events and video interviews (around 15% of the time)
Benefits
Permanent contract (CDI) with 4 month renewable trial period.
Attractive and competitive salary
Good health insurance
This is a fulltime position with 35hour working week (no RTT)
25 vacation days
Tickets restaurants
You will start with an onthejob training in a team with close guidance and mentoring.
This job is based in Lille
Join us today and be part of a company that is revolutionising the way businesses operate. Together lets shape the future of business software!
Learn more about us our customers our story and our people.
5+ years of marketing experience, preferably in a technology or software company. Ability to navigate complex business processes in a competitive commercial environment with multiple stakeholders. A driven individual passionate about technology and its potential to transform business results. Self-motivated and comfortable working independently as part of a team. Friendly, people-oriented person who excels at building strong relationships with customers, partners, and influencers. Strong writing skills are essential for developing compelling combined marketing content in collaboration with sales. Willingness to travel occasionally within the Benelux and Nordics region. Fluent in Dutch, French, Norwegian, or another Nordic language. Preferred: Familiarity with the Benelux and Nordics B2B software markets, including local industry trends and customer needs.
Employment Type
Full Time
