Director Klaviyo Lifecycle Digital Marketing CRM
Director Klaviyo Lifecycle Digital Marketing CRM
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Salary Not Disclosed
1 Vacancy
Job Description
- Develop and implement subscription membership and retention strategies to meet or exceed revenue targets.
- Analyze market trends and customer insights to design competitive and appealing membership offerings via web social mobile app email. SMS Chat for D2C B2C B2B Retail to Consumer
- Create and execute customer retention plans including loyalty programs personalized communications and rewards.
Monitor and improve key metrics such as churn rate retention rate and customer lifetime value.
Membership and Subscription Growth:
Drive subscription and membership sales through innovative pricing models promotions and bundling strategies.
Leverage data to identify upsell and crosssell opportunities within the customer base.
CrossFunctional Collaboration:
- Partner with Marketing Sales Product and Customer Support teams to deliver seamless customer experiences.
Coordinate with technology teams to ensure platforms support subscription and retention initiatives effectively.
Performance Analytics:
- Use advanced analytics to track subscription growth retention and engagement.
Provide actionable insights and recommendations to executive leadership.
Team Leadership:
Build and manage a highperforming team focused on subscription management and customer retention.
Foster a culture of innovation collaboration and customer obsession.
Qualifications:
Bachelors degree in Marketing Business Administration or related field; MBA preferred.
8 years of experience in subscriptions memberships or customer retention roles preferably in D2C industries.
Proven track record of driving subscription revenue growth and improving customer retention metrics.
Strong understanding of digital marketing Klaviyo expert CRM tools and customer segmentation strategies.
Analytical mindset with expertise in leveraging data to drive decisions.
Excellent leadership communication and interpersonal skills.
Experience in AIpowered mobile apps downloads or CPG sporting goods is a plus.
Benefits:
Competitive salary and performancebased bonuses.
Flexible working arrangements (remote).
Comprehensive benefits package including health insurance and retirement plans.
Professional development and growth opportunities.
Vibrant company culture with a focus on innovation and worklife balance.
Next Steps:
Required Experience:
Director
Employment Type
Remote
