SEO Specialist
SEO Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job responsibilities:
1. Website Structure & Technical SEO:
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Enhance website architecture by refining URL structures internal linking and site navigation to improve visibility on search engines.
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Conduct indepth technical SEO audits to identify and resolve issues related to page speed mobile responsiveness crawl efficiency and indexing.
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Implement advanced SEO features like schema markup canonical URLs and hreflang tags to boost search engine understanding and ranking potential.
2. Keyword Strategy & Research:
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Perform comprehensive keyword analysis to uncover valuable search terms aligned with business objectives.
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Track industry developments competitor behavior and user intent to continuously refine keyword targeting and SEO strategies.
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Create and manage a strategic keyword roadmap that supports content planning and longterm SEO success.
3. Content Creation & SEO Optimization:
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Lead the development of authoritative pillar content and support it with related cluster content to build topical relevance.
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Optimize onpage components such as meta descriptions headings image alt tags and content formatting for improved engagement and search rankings.
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Maintain content SEO health over time by ensuring alignment with evolving keywords and linking strategies.
4. SEO Performance Tracking & Reporting:
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Utilize tools like Google Analytics Search Console SEMrush and Ahrefs to track SEO performance and technical site health.
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Monitor key indicators such as organic traffic search rankings clickthrough rates and conversions to assess effectiveness.
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Deliver detailed performance reports with actionable insights and recommendations for continuous improvement.
5. Team Collaboration & Strategic Integration:
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Work closely with content writers developers designers and marketing teams to embed SEO best practices into all digital efforts.
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Contribute to linkbuilding initiatives and digital outreach to improve domain authority and brand presence.
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Stay ahead of algorithm changes and emerging SEO trends to maintain a cuttingedge SEO strategy.
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Handson experience with industrystandard SEO tools including Google Analytics Search Console SEMrush Ahrefs Moz and Screaming Frog.
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Solid understanding of HTML CSS and JavaScript with the ability to identify and resolve technical SEO issues.
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Thorough knowledge of current SEO algorithms search ranking factors and evolving best practices.
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Proven track record in developing SEOfocused content strategies and collaborating effectively with editorial teams.
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Strong analytical mindset with excellent problemsolving skills and the ability to interpret complex data
Employment Type
Full Time
