Deputy Brand Manager Biological
Deputy Brand Manager Biological
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Salary Not Disclosed
1 Vacancy
Job Description
Role purpose :
- Manage the existing and determine the future pipeline of Brands within the assigned portfolio area with the objective of achieving or exceeding our 5year business growth plan.
- Create and implement Portfolio strategies and direct campaigns to drive grower awareness usage and loyalty.
- Bring new technology to growers aligned to their needs and further strengthen the leadership position of Syngenta in the Bangladesh agriculture market.
Accountabilities:
- Create Portfolio plans to achieve growth and development of the portfolio.
- Manage end to end crossfunctional activities and stakeholders to ensure the delivery of portfolio objectives.
- Strengthen the assigned portfolio with New Brands that provide needed innovation to growers.
- Develop A&P plans and coordinate implementation with the Campaign Team and creative agencies.
- Create pricing and channel strategy aligned with overall marketing objectives for each brand.
- Coordinate with Technical Excellence Team to ensure brand benefits are fully demonstrated to growers and Sales Team Brand and Crop knowledge is complete.
- Manage country and region stakeholders to ensure smooth functioning of portfolio business and commercial processes.
Qualifications :
Experience:
- A minimum of seven years of professional expertise in the agribusiness/FMCG sector with a focus on marketing sales and strategy.
Education :
- Bachelors/Masters in Science (Agriculture/Botany/Zoology Soil Science. etc) Business Administration.
Critical Knowledge :
- Portfolio Management principles
- Brand Management Principles
- Project management methodologies
- Commercial acumen
- Agriculture market and agronomy
Critical Experience :
- Leading analysis and synthesis efforts of complex business information and data resulting in recommendations regarding tactical and strategic action
- Direct interaction with senior business leaders
- Portfolio / Product management / New product development and market launch
- Coordinating crossfunctional project teams and change projects
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
