CRM Manager Cult Beauty

Life at THG Beauty

Were home to marketleading retailers like LOOKFANTASTICDermstore & Cult Beauty all of which are loved and trusted by millions of customers worldwide and own a portfolio of premium brands including Biossance Perricone MD ESPA Ameliorate and Christophe Robin. We partner with a network of more than 19000 influencers to ensure brands can reach their audience anywhere in the world. Its an incredibly exciting time to be joining the team.

Who is Cult Beauty

Well were a beautyobsessed team who share a common goal to become the most trusted beauty retailer in the world! Were all about intelligent beauty from the way we pick our everlustedafter brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. Thats why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team youll be encouraged to share ideas and empowered to aim for the skies. Were a team so if we fail we fail together and try again. Were not just here to sell the most unbelievably amazing beauty products in the world we also want to challenge the definition of what beauty is and use our platform to challenge the status quo both in our industry and society.

Why be a CRM Manager at Cult Beauty

Were looking for a proactive and resultsdriven CRM Manager to support the Senior Loyalty Manager in delivering a successful CRM growth & retention strategy across loyalty email and app. With a commercial and creative mind youll work with multiple channels to drive participation in our loyalty programme encourage downloads and use of our mobile app and reengage lapsing customers through targeted CRM activations. Responsible for the management and development of 2 direct reports this is a unique and exciting opportunity to join the CRM team during a key period of growth.

AsCRM Manager youll:

Commercial Activities:

Oversee the daily management of the CRM Marketing Calendar across email and push notifications

Support the CRM team to deliver monthly revenue targets and channel KPIs remaining reactive and agile with a testandlearn approach

Work with Copy Comms & Design to brief and execute multichannel Loyalty and App events with a commercial and creative mindset

Manage automated CRM campaigns that engage existing customers drive incremental spend and reengage lapsing cohorts

Support the Senior Loyalty Manager to continuously enhance and evolve the Cult Beauty loyalty programme through targeted perks including gifting events and offers

Own and develop the VIP gifting programme for our top tier Loyalty customers

Management and development of the refer a friend program

Collaborate with Retail Media to deliver commercial requests specific to App & Loyalty

Identify opportunities to drive App performance by encouraging downloads and push notification optins developing exclusive app content and elevating presence across other marketing channels

Build relationships with the wider THG team to activate elements of the tech roadmap

Support the wider CRM team with email briefing building and scheduling

Manage and motivate 2 direct reports to deliver the CRM & App strategy whilst identifying key areas of personal development

Maintain awareness of the latest email & app technology and competitor activity to ensure Cult Beauty remains bestinclass in the beauty space

Reporting:

Deliver daily weekly and monthly reporting against key KPIs drawing conclusions and actions from data

Adhoc reporting to support reactive initiatives and drive continuous growth

Confidently present findings to wider business both verbally and via email

What skills and experience do I need for this role

5 years in a CRM role with direct linemanagement experience

Strong understanding of ecommerce marketing and the beauty industry

Digitally minded with an innate understanding of mobile apps (experience with a retail app preferred but not essential)

Experience working with ESPs and dynamic content providers

Experience in creating email campaigns including triggered multitouch journeys across email and other CRM channels

Experience in understanding data and building segments of customers

Experience with loyalty programmes preferred but not essential

Able to confidently draw strategic conclusions and recommendations from data

Strong communication and presentation skills both written and verbally

Ability to work with multiple stakeholders in a fastpaced environment

Selfmotivated multitasker able to handle multiple projects with good time management

Commercially aware

Proactive and able to show initiative

Great attention to detail

Excellent organisational skills

Whats in it for me

Career Development

• Access bespoke development programmes that have been designed and developed by our inhouse L&D team.

• Continued development through our upskilling programme that is delivered in partnership with an industryleading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.

• Dont want to work on your birthday We dont either! Enjoy your day off on us!

• Enhanced maternity and paternity pay depending on length of service.

• Up to 10 days compassionate leave.

• Buy back up to 3 days each year.

• Unlock 2 days volunteer leave after 12months.

Wellbeing Support

• Access virtual appointments with our inhouse GP.

• Access our inhouse CBT therapist.
  
  
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
  

Other Perks

• Save up to 12 on the cost of personal tech through our salary sacrifice scheme.
  
• Up to 50 staff discount on THG brands.
  
• Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.

• Anniversary gifts when you hit 5 and 10 years of service.