VP New Business Director
VP New Business Director
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1 Vacancy
Job Description
The VP New Business Director is a strategic resultsoriented professional responsible for driving the agencys new business growth by identifying and cultivating new client relationships. In this role you will blend your passion for creativity your expertise in business development and your skills in current and emerging technology to position the agency as a top choice for potential clients. Youll work closely with our senior leadership to develop strategies that leverage our unique strengths targeting clients who align with our values and vision.
Client Acquisition & Strategy
- Using the latest tools technology (AI) and trends identify prospect and secure new business opportunities across industries emphasizing clients seeking fresh culturally attuned and innovative advertising solutions.
- Develop a robust understanding of the agencys services and capabilities crafting tailored strategies that communicate our strengths to prospective clients.
- Collaborate with leadership to set new business goals and create a clear roadmap for new business growth.
- Be aware of all agency work and sees how it can apply to new business opportunities.
- Be the main point of contact for Request for Proposals (RFPs) lead and write RFP responses.
Relationship Management
- Create/maintain a network that keeps you in the know about appropriate opportunities.
- Cultivate relationships with potential clients focusing on creating lasting partnerships built on trust alignment and shared values.
- Represent the agency at industry events networking opportunities and other relevant gatherings to enhance the agencys visibility and reputation.
- Create innovative approaches on ways to market our agency to consultants and prospects.
Pitch Development & Presentation
- Lead the EndtoEnd Pitch Process: Oversee all stages of the pitch processfrom strategy formulation to proposal development and final presentationensuring that each element aligns with the clients specific objectives and goals.
- Develop a Clear Transparent Pitch Process: Establish and maintain a structured internal pitch process that is straightforward and accessible promoting clear communication accountability and a frictionless workflow across teams. This process should include defined timelines deliverables and checkpoints to keep everyone aligned and efficient.
- Coordinate CrossFunctional Teams: Facilitate collaboration between creative strategy and account management teams to deliver cohesive and compelling pitches. Ensure that each teams contributions are seamlessly integrated resulting in a unified presentation that resonates with clients.
Market & Competitor Insights
- Stay uptodate on industry news trends and client side movement for potential new business opportunities.
- Conduct ongoing research to understand market trends client needs and competitive landscapes adapting strategies to stay ahead.
- Share insights and recommendations with leadership to refine positioning service offerings and business development tactics.
PostPitch Strategy to Stay Top of Mind: After delivering a final pitch maintaining a strategic presence is essential to keep the agency top of mind with potential clients until a decision is made.
- Targeted FollowUp Communication: Send a personalized followup within 24 hours of the pitch expressing gratitude and reinforcing key points that align with the clients objectives. This message should be succinct emphasizing the agencys unique value and dedication to their goals.
- ContentDriven Engagement: Share relevant insights case studies or industry articles that demonstrate the agencys thought leadership and expertise. Tailor each piece to the clients interests to subtly remind them of the agencys proactive and informed approach.
- Senior Leadership CheckIns: Arrange periodic checkins from senior leadership or relevant team members to offer any additional support clarify questions or discuss any postpitch thoughts.
- Add Value Without Pressure: Send a short insightful Pulse Update on relevant trends or potential challenges that align with the clients business framing the agency as a knowledgeable partner ready to support their needs.
Encourage Continuous Improvement: As the New Business Lead a critical part of your role will be conducting postpitch reviews to evaluate what worked and what didnt ensuring continuous improvement in our approach.
- Pitch Strengths & Challenges: Identify standout elements that resonated with the client and areas needing refinement.
- Client Feedback Analysis: Review client feedback to determine alignment with our value proposition and responsiveness to client needs.
- Team Dynamics & Efficiency: Reflect on collaboration and communication within the pitch team to streamline future efforts.
Additionally each quarter you will work closely with senior leadership on a comprehensive diagnostic review focusing on key metrics such as:
- Team Hours and Resource Allocation: Analyzing the time commitment and resources invested in pitches aiming to optimize efficiency.
- Pitching Costs: Reviewing associated costs to ensure that new business efforts align with agency goals and yield sustainable growth.
- Win/Loss Analysis: Identifying patterns in successful and unsuccessful pitches to refine our targeting and messaging strategies.
These reviews will drive a datainformed strategic approach to our new business initiatives ensuring that every pitch aligns with our agencys vision and maximizes our potential for growth.
- 10 years of experience in business development client acquisition or account management within advertising marketing or a related field.
- Proven success in securing new business with a track record of meeting or exceeding growth targets.
- Strong understanding of the advertising landscape with a focus on multicultural marketing and cultural insights.
- Excellent communication presentation and negotiation skills able to inspire and engage potential clients.
- Highly organized proactive and able to thrive in a fastpaced independent environment.
- Familiarity with CRM tools AI and digital prospecting platforms.
- Bachelors Degree or equivalent experience.
Preferred Qualifications:
- Experience in a small to midsized agency setting where versatility and flexibility are key.
- Demonstrated ability to engage with brands looking for innovation inclusivity and bold creative approaches.
The salary range for this position is $150000.00 to $ 200000.00. Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company(applicable to current employees); as well as the employees/applicants background pertinent experience and qualifications.
At WI we are committed to cultivating an environment that promotes diversity equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Walton Isaacson to bring their authentic selves to work everyday irrespective of age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation.
Required Experience:
Exec
Employment Type
Full-Time
