Director of Marketing Graduate Programs Hybrid Eligible
Director of Marketing Graduate Programs Hybrid Eligible
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Job Description
ABOUT SIMMONS
Located in Bostons historic Fenway area Simmons University has a strong tradition of empowering women and challenging traditional gender roles. Simmons was founded for equality 125 years ago as one of the first higher education institutions dedicated to helping women become leaders. Today our university continues to grow and evolve and now offers Bostons only womens undergraduate program and graduate programs open to all.
Youre joining our community at an especially exciting time as we continue to innovate for the future. Simmons recently launched a sixschool academic structure that leverages our expert faculty and longstanding expertise in professions that make our communities stronger. In addition we continue to highlight our highvalue education proposition that is delivering greater ROI to students and putting them on the fast track to career growth and success. Youll find that people who work here truly believe in our mission of preparing students to become social justiceoriented leaders who excel in their professions and their communities. This commitment and pride make for a dynamic workplace.
As a university that values diversity equity and inclusion Simmons encourages applications from all underrepresented groups. Simmons is committed to creating developing promoting and enhancing inclusive hiring practicesat all levels for all positionsensuring diverse talent pools and the delivery of a consistent positive candidate experience. Simmons is an equal opportunity employer and is committed to continuing to develop a more diverse faculty staff student body and curriculum.
JOB SUMMARY
Simmons University is seeking an experienced and dynamic Director of Graduate Program Marketing to create and execute a comprehensive marketing strategy to support enrollment growth across the universitys six schools and over 25 graduate programs. The Director will work in close partnership with Graduate Program Directors the Graduate Admission team and the University Marketing and Communications team to align efforts maximize resources and meet ambitious enrollment goals.
The ideal candidate will have a strong foundation in traditional and digital marketing with knowledge of higher education enrollment trends as well as experience working in Slate to segment audiences build and execute communication plans and track and analyze campaign performance.
ESSENTIAL JOB FUNCTIONS
Collaborate with graduate program and admission directors to assess programspecific marketing and communication needs.
Design and implement multichannel marketing plans aimed at achieving enrollment goals across graduate programs.
Serve as the primary liaison between the Admission team and University Marketing and Communication team.
Oversee the implementation of crosschannel marketing campaigns including the production of marketing collateral print materials web content and digital advertising campaigns.
Implement datadrive marketing tactics to engage prospective students at all stages of the enrollment funnel including the development and management of email campaigns in Slate social media initiatives lead generation and lead nurture strategies.
Analyze and report on marketing data and campaign performance metrics to refine strategies and ensure efforts are directly connected to enrollment goals.
Conduct competitive and market research to inform marketing efforts for new and existing programs.
Support new program launches from a marketing and communications perspective.
Review and refine existing marketing communication plans for the portfolio of graduate programs which include: programspecific email campaigns to various segments of the admission funnel postcards and text messages.
Identify internal and external resources to support marketing and enrollment goals; manage marketing budgets in collaboration with admission and marketing team.
OTHER DUTIES AND RESPONSIBILITIES
Assist in organizing recruitment events such as graduate open houses webinars and information sessions.
Stay informed about higher education and graduate enrollment trends to proactively adapt marketing strategies.
Perform other duties as assigned.
REQUIRED QUALIFICATIONS
Bachelors degree in Marketing Communications Business Administration or a related field.
5 years of experience in marketing with at least 2 years in higher education ideally in admission marketing.
Proven track record in enrollment marketing or higher education.
Experience managing print and digital asset production working across multiple departments and stakeholders.
Proficiency in CRM platforms (preferably Slate) for email campaigns lead nurturing and reporting.
Strong traditional and digital marketing skills including knowledge of SEO/SEM social media marketing and analytics tools.
Excellent written and verbal communication skills with the ability to create clear compelling marketing content.
Exceptional communications project management and organizational skills.
Experience collaborating with multiple stakeholders in a complex organizational environment.
Ability to work independently and to manage multiple projects simultaneously.
Ability to translate ideas to action and collaborate effectively in a teamoriented environment.
PREFERRED QUALIFICATIONS
Experience working with Slate.
Knowledge of graduate admission and education market trends.
Familiarity with health sciences library and information science liberal arts and social work disciplines.
Graduatespecific marketing and recruitment experience.
Design skillset.
Social media ad experience.
Experience creating digital templates for emails.
COMPETENCIES
Problem Solving
Analytical and Strategic
Customer Service Oriented
Communication (Written Verbal Presentation)
Commitment to Inclusive Excellence and Social Justice
Teamwork
Leadership
SelfStarter
WORK ENVIRONMENT & CONDITIONS/PHYSICAL DEMANDS
Hybrid eligible
12 months
40 hours / week
Office environment
Strengthbased Culture
Availability to support evening and/or weekend admission events (virtual and in person)
Travel to professional conferences i.e. Annual Slate Summit
Robust benefits package includes tuition remission to full time employees for ongoing professional and personal development
Instructions to Applicants: Please upload all applicable application materials (e.g. resume/cv cover letter writing sample teaching philosophy etc. in the Application Materials box on page 2 (My Experience) of this application. Documents can be uploaded individually or as a combined document (e.g. PDF).
Simmons University is committed to inclusive excellence in all aspects of an individuals community experience. As a university committed to diversity equity and inclusion Simmons encourages applications from all underrepresented groups. Simmons is committed to creating developing promoting and enhancing inclusive hiring practicesat all levels for all positionsensuring diverse talent pools and the delivery of a consistent positive candidate experience. Simmons is an equal opportunity employer and is committed to continuing to develop a more diverse faculty staff student body and curriculum.
Required Experience:
Director
Employment Type
Full-Time
