Head of Athlete Marketing
Head of Athlete Marketing
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Job Description
Vision & Strategy
Define and evolve the long-term vision and strategy for Red Bulls Athlete Marketing in the UK ensuring alignment with global priorities and local business goals.
Establish Red Bull as a functional beverage and innovative brand within sport by creating deep relevance among athletes fans and sport stakeholders.
Athlete Portfolio Management
Select and manage a nationally relevant diverse and credible athlete roster across all forms of sport and fitness.
Deliver a highly credible programme by selecting sports personalities with a perfect brand fit who authentically use and champion Red Bull.
Support each athlete with a tailored package (marketing salary bonus training support) to enable performance communication and brand impact.
Build meaningful relationships with athletes and their trusted circle to ensure trust collaboration and mutual growth.
Use Red Bulls global athlete ecosystem to connect national and international relevance and opportunities.
Negotiate athlete contracts and performance targets ensuring alignment with Red Bulls values and standards.
Creativity & Brand Impact
Lead the creation and execution of innovative athlete projects that drive brand salience media visibility and consumer engagement.
Develop and contribute to unique stories formats and content opportunities for Red Bull Media House.
Use athlete stories and moments to inspire the UK consumer and shift brand consideration across relevant sport and fitness occasions.
Cross-Functional Leadership
Collaborate across Brand Comms Events Field Marketing and Sales to maximise the business impact of the athlete programme.
Champion athlete integration across the full Red Bull ecosystem ensuring athletes are visible understood and activated appropriately.
Act as the key contact for athlete projects ensuring internal platforms and communication tools are up to date.
Team & Leadership
Inspire lead and coach a high-performing team (or cross-functional network) that delivers operational excellence and creative bravery.
Foster a culture of collaboration experimentation performance and development.
Build strong external networks (institutes universities trainers clubs federations) to scout future talent and co-create new opportunities.
Measurement & Budget
Establish and track KPIs that measure the brand and commercial impact of the athlete programme.
Manage the athlete budget effectively and ensure financial transparency and accountability.
Use data and feedback to continuously optimise performance.
Diversity Equity & Inclusion
Ensure a diverse and inclusive athlete roster that reflects the UK sporting landscape and consumer.
Champion inclusive storytelling and equitable support across all sporting disciplines.
Reputation & Risk
Safeguard Red Bulls reputation by managing athlete conduct compliance and risk in accordance with legal brand and industry standards.
Qualifications :
Previous experience in the Sports or Marketing industry with clear leadership experience across athletes brand or sport entities
Proven record of working with athletes or athlete teams including contract negotiation performance planning and brand collaboration
Deep understanding of what drives athlete success across performance personality communication and commercial relevance
Strategic mindset and ability to translate vision into execution
Creative thinker with a strong sense of cultural relevance and storytelling
Exceptional stakeholder management and collaboration skills
Commercially and data-savvy kows how to evaluate ROI impact and budget
Strong communication skills persuasive clear and inspiring
Entrepreneurial and autonomous. Takes ownership and drives outcomes
Passionate about sport curious about emerging scenes and culturally switched on
Calm under pressure with high levels of emotional intelligence and integrity
Additional Information :
At Red Bull we exist to give people wiiings. To achieve that we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience skills potential and talent: everyone is welcome here.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
