Senior Manager Regional Marketing

Changing lives. Building Careers.

Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us change equals opportunity. Every day more than 4000 of us are challenging whats possible and making headway to help improve outcomes.

Acclarent is dedicated to supporting otolaryngologists with minimallyinvasive ENT technologies that relieve this suffering as effectively and painlessly as possible. For more than a decade Acclarent has pioneered innovative technologies including the balloon dilation system thats been used to treat more than one million patients.

• Leads development of product marketing plans by preparing objectives strategies tactics profit and loss projections including short and longterm strategies
• Develops productoriented positioning documents product profiles competitive analysis presentations demos white papers product updates and content for corporate marketing vehicles such as web sites brochures and seminars
• Participates in strategic sales and marketing planning activities for assigned products to identify key targets surgeons and hospitals by specific product
• Recommends product line extensions and/or line trimming forecasting pricing strategies literature/video/sales support materials labeling revisions clinical studies manufacturing and customer service/operations support for existing product line(s) which would ultimately build the value of the product line
• Demonstrates strong clinical aptitude and ability to discuss clinical matters with customers
• Builds and maintains active relationships with key customer opinion leaders
• Maintains frequent and regular contact with strategic industry experts trade organizations and scientific societies; participates in key meetings and conferences to ensure company and products are perceived superior relative to the competition
• Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions sales training programs key surgeon/key account field visits and regular communication both responsive as well as proactive
• Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities. Continually pushes for new innovations within existing product line.
• Prepares annual budget forecasts for the marketing functions related to the product line(s)
• Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company
• Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the product lifecycle
• Maintains uptodate product and industry knowledge by regular review of the literature cotraveling with field sales personnel attending surgeries etc.
• Actively mentors lessexperienced group members in Marketingrelated areas
• Performs other duties as required.

Qualifications:

• Bachelors degree or equivalent with 12 years of total work experience; masters degree/MBA preferred; 8 years experience in marketing and/or commercial functions within medical device or healthcarerelated fields is required.
• Excellent conceptual problemsolving skills with demonstrated ability to bring structure and process to vaguely defined problems is required.
• Strong project management written communications verbal and presentation skills are required.
• Must be highly collaborative with a proven ability to lead operate and influence crossfunctionally and to influence without authority.
• Demonstrated experience with market research methodologies with healthcare stakeholders including Voice of Customer interviews and outcomesdriveninnovation is strongly preferred.
• Salary range: 120k 160k