Marketing PR Coordinator
Marketing PR Coordinator
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Job Description
POSITION SUMMARY
At the Westin Excelsior Rome we are looking for a Marketing & PR coordinator.
Reporting to the DOSM the Marketing coordinator contributes to the development and of marketing & communications strategies. The ideal candidate will have a comprehensive understanding of marketing functions including communications advertising branding digital and social media.
Promote awareness of brand image internally and externally. Develop marketing materials and assemble information packages (e.g. brochures promotional materials maps) for promotional events property tours and conferences. Prepare or edit letters invitations monthly and quarterly press reports and news releases using word processing spreadsheet database or presentation software. Make updates to property website. Respond to all daily general media inquiries or refer to an appropriate spokesperson. Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities. Support media relations outreach efforts and other activities to bolster the propertys reputation and image in the community. Coordinate onproperty visits from media including reservations amenities special requests and dining. File and update press database digital library and press clippings.
Follow all company policies and procedures; ensure personal appearance are clean and professional; maintain confidentiality of proprietary information; protect the privacy and security of guests and coworkers. Welcome and acknowledge all guests according to company standards; anticipate and address guests service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Read and visually verify information in a variety of formats. Perform other reasonable job duties as requested by Supervisors.
CRITICAL TASKS
Marketing
- Promote awareness of brand image internally and externally.
- Develop marketing materials for promotional events property tours and conferences.
- Gather materials and assemble information packages (e.g. brochures promotional materials maps price lists or menus).
- Collaborate with Digital Field Marketing team to plan execute and monitor marketing campaigns across various channels including digital print and social media.
- Coordinate the production of marketing materials ensuring they are aligned with the brand guidelines and campaign objectives.
- Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies plans and objectives; planning and organizing promotional presentations; updating calendars. Keeps promotional materials ready by coordinating requirements according to Marriott Marketing guidelines and SOPs.
- Assist in the creation of marketing content including copywriting graphics and multimedia elements.
- Collaborate with designers writers and other team members to develop compelling and engaging content.
- Assist in maintaining and updating the hotel website ensuring content is current and aligned with marketing goals.
- Collaborate with web developers for site improvements and updates.
Public Relations & Social Media
- Support the DOSM in the creation and implementation of social media post calendar and boosting post content online.
- Monitor and update social media accounts ensuring a consistent brand voice and engaging content.
- Along with Digital Field Marketing monitor social media performance analyze metrics and provide insights for continuous improvement.
- Respond to all daily general media inquiries via email phone and/or written correspondence.
- Refer requests for information from the media to an appropriate spokesperson or information source.
- Prepare or edit letters invitations monthly and quarterly press reports and news releases using word processing spreadsheet database or presentation software.
- Support activities and initiatives to bolster the propertys reputation and image in the media and in the community.
- Make updates to property website by making changes directly to the website or by coordinating with appropriate others in order to make updates.
- Support media relations outreach efforts including pitching ideas and events interview facilitation and media tours.
- Coordinate onproperty visits from media including reservations amenities special requests and dining.
- File and update digital library and press clippings.
- Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities.
- File information and update press database including list of all media contacts and media distribution lists (e.g. contact information magazine circulation and demographics).
- Assist with onsite media relations for local events including but not limited to grand openings/anniversaries marketing/promotional events and other press functions.
Policies and Procedures
- Follow company and department policies and procedures.
- Ensure uniform nametags and personal appearance are clean hygienic professional and in compliance with company policies and procedures.
- Protect the privacy and security of guests and coworkers.
- Maintain confidentiality of proprietary materials and information.
- Perform other reasonable job duties as requested by Supervisors.
Guest Relations
- Welcome and acknowledge each and every guest with a smile eye contact and a friendly verbal greeting using the guests name when possible.
- Engage guests in conversation regarding their stay property services and area attractions/offerings.
- Address guests service needs in a professional positive and timely manner.
- Thank guests with genuine appreciation and provide a fond farewell.
- Anticipate guests service needs including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.
Communication
- Prepare and review written documents including proofreading and editing written information to ensure accuracy and completeness.
- Answer telephones using appropriate etiquette including answering the phone within 3 rings answering with a smile in ones voice using the callers name transferring calls to appropriate person/department requesting permission before placing the caller on hold taking and relaying messages and allowing the caller to end the call.
- Speak to guests and coworkers using clear appropriate and professional language.
- Talk with and listen to other employees to effectively exchange information.
- Discuss work topics activities or problems with coworkers supervisors or managers discreetly and quietly avoiding public areas of the property.
Working with Others
- Develop and maintain positive and productive working relationships with other employees and departments.
- Support all coworkers and treat them with dignity and respect.
- Handle sensitive issues with employees and/or guests with tact respect diplomacy and confidentiality.
- Partner with and assist others to promote an environment of teamwork and achieve common goals.
CRITICAL COMPETENCIES
Analytical Skills
- Computer Skills
- Learning
Interpersonal Skills
- Interpersonal Skills
- Diversity Relations
- Customer Service Orientation
- Team Work
Communications
- Communication
- Listening
- Writing
- Telephone Etiquette Skills
- English Language Proficiency
- Applied Reading
- Electronic Communication
Personal Attributes
- Dependability
- Initiative
- Stress Tolerance
- Adaptability/Flexibility
- Positive Demeanor
- Presentation
- Integrity
- Innovation
- Self Development
Organization
- Planning and Organizing
- Detail Orientation
- MultiTasking
- Time Management
Technical/Professional Skills
- Strong digital marketing skills
- Use of graphic programs (i.e. Photoshop AdobeAcrobatPro InDesign)
- MS Office
- Copywriting skills for press releases and promotional marketing pieces
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive peoplefirst are committed to nondiscrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
IC
Employment Type
Full-Time
