CRM Manager (Retention Marketing) (m/w/d)
CRM Manager (Retention Marketing) (m/w/d)
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Job Description
About us
Join bonify Germanys leading platform for credit scoring and financial management. We are on the mission to revolutionize the FinTech industry and make the credit score and financial data available and transparent for our users. We are seeking a talented CRM Manager (Retention Marketing) to join our dynamic team in Berlin.
As Marketing Automation & CRM Manager you will leverage your expertise and lifecycle management skills to build optimize and scale high-performing automated messaging campaigns across multiple channels (email push in-app SMS/WhatsApp). You will play a key role in personalizing customer journeys while continuously improving campaign performance through automation data insights and A/B testing.
Your tasks
- Develop and manage automated campaigns using Blueshift (Segment/Twillio) to drive engagement retention and revenue growth
- Plan build and optimize multi-channel campaigns (email push SMS in-app) including audience segmentation trigger setup and A/B testing
- Identify and implement automation opportunities to streamline workflows enhance lifecycle strategies and boost overall efficiency
- Own the end-to-end campaign execution process in collaboration with Product Data and cross-functional teams
- Track and analyze campaign performance gather actionable insights and continuously refine automated marketing flows
- Use segmentation tactics to deliver tailored data-driven customer journeys and sales-driven communication
- Contribute to CRM strategy development by defining technical requirements and integrating new automation capabilities
Requirements
- 3-5 years of experience in CRM lifecycle marketing or marketing automation ideally in a Fintech SaaS or digital B2C environment
- Proven experience with leading CRM and marketing automation tools (e.g. Blueshift Braze Brevo HubSpot or similar)
- Strong understanding of marketing automation audience segmentation lifecycle management and campaign personalization
- Analytical mindset with the ability to interpret data and optimize campaigns accordingly
- Familiarity with Google Analytics AWS QuickSight customer data platforms (e.g. Segment) and experience with SQL is a plus
- Basic knowledge of HTML for email and a strong eye for clean user-friendly design
- Structured organized and detail-oriented with excellent project management skills
- Strong communication and cross-functional collaboration skills
- Passion for fintech is a plus
- Fluent in German (C2) & English
What we offer
- Your Chance: You can take an active role in helping people to better understand and actively improve their finances by bonifying financial lives
- Happy work-life balance: We offer you 30 days of holiday and a hybrid working model visit our brand new office with BVG subsidy that bonify provides to you
- We care: Because your physical and mental well-being is important to us you can choose between sport wellness and (mental) health programmes
- Progress is the key to success: Access to extensive coaching and training programs through our personal development budget
- The New Normal: We promote remote work by providing home office equipment as well as weekly virtual coffee dates and digital team events
Employment Type
Full Time
