Director Global Marketing Operations (m/f/d)
Director Global Marketing Operations (m/f/d)
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Job Description
Your tasks
Reporting to the International VP of Growth the Director of Global Marketing Operations (m/f/d) will lead Performance Marketing Analytics and Marketing Technology activities across all growth and marketing initiatives at Clark. This is a pivotal leadership role within the Global Growth organization responsible for instilling a performance-driven culture through rigorous budgeting measurement and technological enablement - aligned with long-term business goals across all geographies.
This role requires deep expertise in marketing performance strategy including budget planning performance measurement and marketing analytics with a strong orientation toward technology-driven transformation. The ideal candidate will bring proven experience in multi-geography multi-product environments such as e-commerce subscription services or digital finance/insurance with responsibility for managing large-scale media investments (up to 9 figures) and measuring their impact rigorously.
Your main tasks will include:
1. Budgeting & Performance Management
- Own the global growth and marketing budgeting process defining targets and KPIs for all paid media organic channels and CRM/lifecycle marketing activities.
- Collaborate with Finance Sales and Local Market teams to align on targets and investment plans.
- Lead performance monitoring and reporting processesfrom Executive Committee updates to market-level reviewsensuring regular knowledge-sharing across all marketing functions.
2. Marketing Analytics & Attribution
- Own the Marketing Analytics function developing a robust measurement framework and consistent attribution model to track and evaluate the impact of marketing efforts.
- Lead the evolution of performance metrics toward customer-level ROI with a focus on Customer Lifetime Value (CLV) while maintaining strong oversight of ROAS across all channels.
- Work closely with Central Data Product and Technology teams to align analytics priorities with the broader Martech/Adtech roadmap.
3. Martech & Adtech Enablement
- Manage and coordinate internal teams and external partners responsible for the development and maintenance of Clarks Martech and Adtech stack.
- Collaborate with Paid Media CRM Lifecycle and Creative teams to capture functional requirements and ensure their needs are reflected in the roadmap.
- Ensure alignment between technology capabilities and marketing performance objectives.
4. Team Leadership & Talent Development
- Lead and develop a team of experts and emerging talent including: Marketing and Performance Analysts and Martech and Adtech Specialists
- Foster a high-performing inclusive and collaborative culture focused on mentorship innovation and professional growth.
Requirements
- Proven experience: 4 years of leadership in international marketing operations analytics or performance roles across multiple markets.
- Commercial acumen: Strong track record of defining and managing large marketing budgets aligning spend to business objectives and collaborating effectively with finance and sales teams.
- Marketing analytics expertise: Deep understanding of attribution models measurement frameworks and the marketing analytics landscapeincluding vendor evaluation and implementation.
- Performance ownership: Demonstrated ability to lead marketing teams and the broader organization in understanding and acting on marketing performance insights.
- Inspirational leadership: Empathetic and visionary leader who builds trust motivates teams and influences cross-functional stakeholders.
- Organizational agility: Highly organized and capable of managing multiple projects in a fast-paced evolving environment.
- Collaborative approach: Excellent communicator and team player who thrives in cross-functional global settings.
Employment Type
Full Time
