Marketing Manager

Our everyday digital experiences are in the midst of a realtime revolution. Whether chatting alongside a livestreaming event receiving realtime financial information or working with colleagues in an online collaborative environment consumers simply expect realtime digital experiences as standard. At Ably were not just witnessing this revolution were powering it at scale

At the heart of our mission lies a commitment to putting developers first. Ably provides a suite of products to build extend and deliver powerful digital experiences in realtime delivering billions of messages for millions of devices every day and supporting organizations like Split Hubspot Toyota and Genius Sports.

Working at Ably means helping to build the infrastructure and technology that will power and shape the future of the internet. The opportunity in front of us is immense. And wed like your help.

About this role

As a Marketing Manager at Ably youll play a crucial role in building and executing marketing initiatives that grow awareness generate demand and help sales to open up opportunities. Youll be responsible for running paid marketing campaigns optimizing content distribution for our target audience and managing marketing events to engage Ablys ICP. If you love running experiments and youre passionate about creating engaging customerfocused content for technical audiences wed love to hear from you.

Day to day you will

• Run campaigns endtoend. Youll manage paid and organic LinkedIn campaigns to support our wider accountbased marketing efforts working with our Design team content producers and external contractors to create compelling assets and copy that deliver results.
• Drive Ablys content strategy. Youll help develop and execute on our content strategy identifying and surfacing platformspecific content needs (e.g. LinkedIn campaigns Google Ads) and ensuring that messaging resonates with customers across our channels.
• Champion opportunities to reach our ICP. Youll identify and execute strategies to connect with Ablys technical ICP where they are via paid placements partnerships and organic content distribution.
• Create compelling copy that stands out. Youll craft copy for LinkedIn Google Ads email marketing and other demand generation efforts informed by a deep understanding of our audience and their needs.
• Use data to measure impact and optimize campaigns.Youll utlilize marketing performance data to analyze effectiveness run experiments and continuously improve campaigns for better results.
• Own marketing events from start to finish.Youll manage event logistics secure speakers drive promotion and maximize impact through preevent ontheday and postevent activities in coordination with our sales team.
• Collaborate across teams.Youll enable teams across the business to make the most of events by equipping them with content assets and swag and ensuring we can capitalize on all available opportunities. And partner with our sales team to get our content in front of our target audience.

Its important that you have

• Proven experience running LinkedIn campaigns (both paid and organic) to support ABM and demand generation.
• The ability to create platformspecific content and copy that performs for channels including LinkedIn Google Ads and email marketing.
• A customerfirst mindset with experience leveraging insights to develop researchbacked engaging content.
• Experience in content distribution strategies including sponsored placements partnerships and paid channels.
• Strong analytical skills with the ability to interpret marketing performance data and optimize campaigns accordingly.
• Experience designing and running experiments analyzing results and using data to drive decisionmaking.

It would be great (but not essential) if you have

• Experience running owned events and supporting sales and engineering teams to maximize the impact of external events.
• Experience in managing external contractors (e.g. LinkedIn and Google Ads specialists).
• SEO knowledge to support organic growth efforts.
• Familiarity with HubSpot Google Search Console SEMRush and MarTech tools for ABM.
• Experience using Asana or similar project management tools.
• Experience working with technical personas and developerfocused marketing.

Whats it like to work at Ably

Were tackling planetscale problems and our ambitions are a testament to that. Youll join a successful deeply motivated and collaborative team that thrives on innovation experimentation and autonomy. To get a sense of life at Ably visit our careers page.You can also read about the origins of Ablys core values on our blog.

We believe in fostering a culture thats built on inclusivity and mutual respect among all team members and we recognise that each individual is different and will want to be supported in their role in different ways. We provide a range of perks and benefits to aid folks development and wellbeing allowing them to be their best selves and do great work.

• A remotefirst and flexible work environment. UKbased teams come together in person once per month in our London hub (next to Old Street) and we get together as a company twice per year. Aside from that youre welcome to work wherever suits best for you.
• Equity. Were a growing startup and we want all team to members to share in the success of the company through our EMI share options programme.
• Enhanced holiday allowance. Our policy provides Ablyans with 28 days of paid annual leave 27 regular days plus a day off to enjoy your birthday).
• Enhanced parental leave package so that you can take the time you need to get to know your new family member rest and recover.
• Home workstation budget of 500 on joining (and 150 p/a thereafter) so that your home office is set up to serve you well and that you have everything you need to work comfortably.
• Personal learning and development budget of 1000 annually and 5 L&D time during working hours to focus on improving your skillset.
• Private healthcare with BUPA.
• Medical cash plan to cover a range medical and dental costs.
• Mental wellbeing coaching and counselling from Self Space.
• Monthly wellbeing budget via Juno.
• Life assurance and income protection.
• Access to Tech & Cycle to Work schemes.
• Weekly snack allowance for our endofweek Need To Know meeting.
• A fullypaid onemonth sabbatical after five years with Ably.

Diversity Inclusion & Belonging at Ably

We believe our differences as individuals is what makes us great. Our people are at the heart of what we do and we encourage everyone to be their most authentic self at Ably: we see inclusivity and openness as fundamental to creating longterm success as an organization. We encourage applications from all backgrounds regardless of age disability gender sexual orientation parental status race religion educational background or neurodiversity. Ably has an amazing opportunity ahead of us and we want anyone to be able to contribute to that opportunity.

If you enjoy working as part of a technology company value open source and love solving hard problems then wed love to hear from you regardless of whether you fit the job description exactly or not. If in doubt drop us an email; wed be more than happy to give you some advice on your application.