Direct Marketing and CRM Manager
Direct Marketing and CRM Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
We are looking for a Direct and CRM Marketing Manager to take ownership of customer segmentation campaign strategy and performance management in a dynamic fastpaced digital environment. This role is perfect for someone who thrives on datadriven decisionmaking understands customer behaviour and can drive highimpact direct marketing initiatives across multiple channels.
Responsibilities:
Develop & execute CRM and direct marketing campaigns that enhance customer relationships and retention
Manage customer segmentation & personalization strategies to deliver tailored communication
Monitor campaign performance analyse results and recommend refinements to maximise effectiveness
Oversee the customer direct marketing calendar ensuring engagement is optimised while minimising optouts
Collaborate with business stakeholders to align direct marketing with brand campaigns and customer growth strategies
Implement A/B testing strategies to drive higher conversions and optimise communication effectiveness
Ensure legal and best practice compliance for all CRM initiatives
Define and document CRM business processes customer journeys and campaign roadmaps to ensure strategic success
Skills & Experience (Not negotiable):
58 years experience in a CRM role ideally in an online transactional business with a strong digital footprint
Deep understanding of customer lifecycle marketing automation and engagement strategies
Strong experience with triggered communications segmentation and retention marketing
Expertise in CRM tools & content management systems to drive personalisation and automation
Datadriven mindset ability to analyse customer behavior and translate insights into actionable marketing strategies
Strong interpersonal skills to collaborate across crossfunctional teams
Agility & adaptability ability to pivot and optimize campaigns quickly in response to data and market trends
Detailoriented but with the ability to see the bigger picture and align CRM efforts with broader business objectives
Contact JADE GELDENHUYS on quoting the Ref: CTD000069.
Connect with us on www.communicate.za and Register your CV to create a profile or to view all our Jobs in Digital.
Required Experience:
Manager
Employment Type
Full-Time
