City Marketing Activation Lead - Senior Manager
City Marketing Activation Lead - Senior Manager
Posted on :
06-04-2025
Employer Active
1 Vacancy
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Job Description
About Paytm:
Paytm is Indias leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role : To build and execute citylevel marketing and activation plans. Build and close partnerships visibility and activation opportunities at a city level by finding residual inventory opportunities bartering referrals and cashbacks and pitching synergistic growth opportunities to other businesses. Build offline to online conversion with independent service providers and other city communities. Ideal candidate would build offline to online conversion with independent service providers and other city communities.
Expectations/ Requirements:
Regional Market Analysis:
Conduct indepth market research to identify opportunities segment the target audience within the new region and adapt marketing efforts accordingly.
Marketing Strategy Development:
Develop comprehensive target marketing strategies for activating new regions; design and implement tailored campaigns to penetrate new markets considering local cultural economic and demographic factors
City Market & Activation:
Lead the endtoend of regional marketing campaigns from concept to delivery across digital social media and offline channels.
Coordinate with creative teams to produce regionspecific content ensuring it is engaging and relevant
Crossfunctional Collaboration:
Partner with Sales Product and Operations teams to ensure seamless of regional strategies
Reporting & Performance Tracking:
Regularly provide updates to senior leadership on campaign success ROI while using insights & feedback to refine and improve regional marketing strategies.
Superpowers/ Skills that will help you succeed in this role:
1. Strong knowledge of regional marketing strategies digital marketing channels and campaign .
2. Strong communication negotiation and interpersonal skills.
3. 67 years of experience to build and execute citylevel marketing and activation plans.
4. Has a proven track record of launching and managing successful marketing campaigns in new regions.with experience in market research data analysis & consumer insights for targeted marketing initiatives
5. Build and close partnerships visibility and activation opportunities at a city level by finding residual inventory.
opportunities bartering referrals and cash back and pitching synergistic growth opportunities to other businesses.
6. Must speak regional language.
7. Ability and willingness to independently manage all compliancerelated functions and activities. Proactive and strategic approach in addressing compliance challenges ensuring seamless alignment with regulatory expectations and organizational objectives.
Education: Bachelors degree in Marketing Business Administration or a related field. MBA preferred.
Why join us: A collaborative outputdriven program that brings cohesiveness across businesses through technology. Improve the average revenue per use by increasing the crosssell opportunities. A solid 360 feedback from your peer teams on your support of their goals. Respect is earned not demanded from your peers and manager
Compensation: If you are the right fit we believe in creating wealth for you. With enviable 500 mn registered users 21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. Indias largest digital lending story is brewing here. Its your opportunity to be
a part of the story!
Required Experience:
Senior Manager
Employment Type
Full Time
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