Marketing Manager - Kidney Care SADC

The Marketing Manager plansdirects and controls all marketing activities for a respective productportfolio including the setting of marketing strategy and objectivescollaboration with market research sales promotion advertising medicalaffairs market access development of the marketing expenses and driveprofitability for a range of products.

Establishes marketing goals toensure share of market and profitability of products/services.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Responsible forfinancial goals of assigned business units to achieve the Rena business targetsand agreed growth plans.
  
• Responsible forMarketing budget allocation and Management. Develop marketing/operational planoutlining and designing key activities and marketing programs and theirorganization.
  
• Showcase solidability to understand market trends complex financial data and customer needsto help define advanced planning and product positioning strategies that createvalue and drive growth.
  
• Setting overallproducts portfolio qualitative and quantitative objectives within a compiledand controlled marketing plan that serves as a platform for the annual businessplan meeting the operational financial objectives.
  
• Producetactical plans for Key strategic markets/projects and lead teams engagement inexecution. Following up the implementation and application of the settledmarketing strategies tactics and plans with the internal and externalstakeholders.
  
• Make regularfield visits to Key accounts and KOLs to Develop and maintain strong workingrelationships with key customers & decisionmakers to support current andfuture objectives.
  
• Excel inconducting product presentations customers & teams (internal &distributors) training.
  
• Communicateeffectively within the Regional & global teams to ensure alignment ofstrategies and getting required support.
  
• Manage thetools and collateral used by the clinical & sales teams for communicationtraining and promotion of products and related business platforms.
  
• Engage intender management and pricing governance to ensure alignment with market andtherapy dynamics besides monitoring the impact on business units financialgoals ie profitability and sales
  
• Oversee eventsassociated with key opinion leaders and advocacy groups to help shape the companys understanding of market dynamics and developing trends.
  
• Effectivelysegment key markets and design positioning and targeting strategies andtactics.
  
• Engage infinancial budget development with the sales team to ensure alignment withmarket trends opportunities growth plans and portfolio mix.
  
• Product &Market Expertise Strong ability to translate technical product details intoeasytounderstand product features and benefits to position withdifferentiated selling tools. Ability to design market research and then applyfindings to product promotion strategies.
  
• Issuingmarketing documents with relevant marketing decisions and plans of action fornecessary higher management approval e.g. annual marketing plans promotionalbudgets etc.
  
• ReportingProducts portfolio performance from the competitive perspective with relevantrecommendations and actions needed in line with the strategic plans for thehigherlevel management decisions.
  FUNCTIONAL REQUIREMENT & COMPETENCIES MARKETING MANAGER
  
• MarketKnowledge and Understanding
  
• Ability todevelop detailed analysis of market dynamics and apply the obvious outcome tothe operational plan
  
• Has an advancedunderstanding of customer needs i.e. proactively uncovers unmet needs
  
• Leads segmentation/target for a brand thatmaterially influences ROI and is implemental
  
• Has an advancedunderstanding of market research methodology and its benefits and costsincluding primary and secondary research qualitative and quantitativeresearch internal data sources and their applications.
  
• Able to prepareagency contracts and manage agency relationships.
  
• Able toreanalyse challenge and see true customer insights from quantitative andqualitative data.
  
• Able to applyknowledge and understanding of the political and countryrespective Healthsystem/service environment to the operational plan.
  
• Proposes andimplements actions to move toward defined treatment goals for thebrand/disease.
  
• Identify andcommunicate key clinical papers and evidence to support the brand core claims.
  
• Ensure trainingand understanding at the sales force level.
  
• Able to applyhealth economics data for own brand in the marketing mix and create appropriatemodels to drive outcomes.
  
• Able to developclear and concise communications that maximize the companys clinical data in linewith brand essence.
  
• Able toproactively maximize/minimize competitive threats through thorough clinicalunderstanding.
  
• Builds closerelationships and has regular contact with national KOLs.
  
• Represents the company at key external customer meetings.
  
• Develop astakeholder map and plan of action to influence guidelines (as appropriate).
  
• Maps the impactand relative importance of specific guidelines & incorporates them intobrand plans.
  
• Gathers andanalyses competitive pricing for comparable products/services.
  
• Analyses andrecommends annual price increases (as appropriate).
  
• Developspricing guidelines and ensures implementation at sales force level (asappropriate).
  
• Proactivelyidentifies competitor product strengths and weaknesses and applies CompetitiveIntelligence learnings to develop counter tactics.
  
• Incorporatescompetitive analysis into the marketing plan.
  
• PlanningAnalysis and Strategic Marketing
  
• Has a fullunderstanding of strategic operational and Quarterly Planning Process.
  
• Able to developmedium term strategic and shortterm operational plans.
  
• Provides arobust presentation of plans that stands up to detailed scrutiny.
  
• Monitorsprogress of the plans implementation and proposes corrective actions.
  
• Engagescrossfunctional stakeholders to generate buy in to the operational plan.
  
• Contributes tomanufacturing forecasting process with stakeholders.
  
• Has a fullunderstanding of patient modelling able to understand validate and manipulateassumptions.
  
• Develops robustsales forecast with appropriate levels of detail for operational / strategicplanning.
  
• Developsinvestment sales and ROI scenarios for individual products. Able to justifypreferred option.
  
• Proactively manages situations with supply chain tomaintain appropriate levels of supply to wholesalers and direct accounts.
  OPERATIONAL MARKETING
  
• Able to selectsthe most appropriate marketing mix & promotional resource for currentcircumstances.
  
• Continuouslydevelops marketing mix to drive profitable growth.
  
• Provides activeinput into the development of brand essence.
  
• Able tochampion and present brand essence to extended team and maximise use of brandessence in all communications.
  
• Is able toassess and challenge appropriateness of concepts based on strategic needs andsuggest alternatives.
  
• Measureseffectiveness of message through customer market research.
  
• Uses multiplechannels to reinforce the brand/message consistency.
  
• Develops andchallenges core claims and key messages.
  
• Understandsindustry developments taking country specific regulations into considerationand maximises communications accordingly.
  
• Developsdocuments to support delivery of new programmes and materials which are used inthe field.
  
• Able toconstruct agency briefing documents in line with brand plans that ensure totalclarity of objectives focus messages and tone for all agency staff.
  
• Leads twowayprocess for annual reviews of agencies.
  
• Manages agencyrelationships.
  
• Listens to andacts on appropriate Key Account Manager feedback e.g. materials amends.
  
• Inspiresconfidence and belief around campaign delivery.
  
• Able to managechanging priorities which influence tactical activities and ensure the overalloperational plan is achieved within budget for a single cost centre.
  

Requirements

• Bachelorsdegree with a medical background is required (medical Pharmacist biomedicaland science background are highly preferred)
  
• Extensiveexperience 5 years or more) in Marketing / Product Management inmultinational/international medical device and/or pharmaceutical business(experience in Renal / Dialysis business is an advantage)
  
• Post Graduatedegree or masters in marketing is an advantage.
  
• Potentialtravel time & infield visits: around 50 60