SmartBiz by Amazon is building the future of D2C in India and were looking for a Brand & Content Marketing Lead to shape its voice vision and community. Youll lead brand strategy launch highimpact narratives build and grow channels like Instagram YouTube LinkedIn podcasts and create a content ecosystem that drives seller success and platform growth. If you believe great storytelling can drive real business impact this is your opportunity to lead that change at scale.
Key job responsibilities
Key job responsibilities
Brand Strategy & Storytelling: Define and lead the brands emotional and narrative direction through campaigns and content that highlight seller journeys and platform impact.
MultiChannel Content Leadership: Drive contentfirst growth across YouTube LinkedIn podcasts and other emerging channels with highquality foundercentric content.
Community & Ecosystem Building: Build and nurture a D2C founder and creatorled community that amplifies SmartBizs voice and values.
Content Engine & Seller Success: Create scalable alwayson content to support seller onboarding product education feature adoption and engagement.
CrossFunctional Collaboration: Partner with Product and GTM teams to integrate branding into product experiences launches and regional growth initiatives.
HighImpact Campaign Ownership: Conceptualize and execute initiatives like founder spotlight events and educational content hubs.
6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience with marketing strategies in online and mobile channels
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation
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