Social media
Social media
Posted on :
02-04-2025
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1 Vacancy
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Job Description
Social Media Specialist also known as a Social Media Manager or Executive is responsible for creating managing and optimizing a companys presence on social media platforms aiming to build brand awareness engage audiences and drive traffic.
Heres a more detailed breakdown of what a Social Media Specialist does:
Key Responsibilities:
Content Creation and Management:
Develop and implement social media strategies aligned with overall marketing goals.
Create engaging and relevant content (text images videos) for various platforms.
Curate and schedule content using editorial calendars.
Monitor and analyze social media trends and competitor activities.
Community Engagement:
Respond to comments messages and inquiries promptly and professionally.
Foster a positive brand image and build relationships with followers.
Moderate usergenerated content and address any negative feedback.
Platform Management:
Manage and optimize social media profiles and pages.
Run targeted social media campaigns and ads.
Track and analyze social media performance metrics (e.g. engagement reach conversions).
Reporting and Analysis:
Regularly report on social media performance and ROI.
Identify areas for improvement and make datadriven recommendations.
Stay uptodate with the latest social media trends and best practices.
Collaboration:
Work closely with other marketing team members to ensure consistent messaging and brand voice.
Collaborate with sales and customer service teams to address inquiries and resolve issues.
Skills and Qualifications:
Communication Skills: Excellent written and verbal communication skills are essential for creating engaging content and interacting with audiences.
Analytical Skills: Ability to analyze data track performance and identify trends.
Creativity: Ability to think outside the box and create innovative content.
Time Management: Ability to manage multiple tasks and prioritize effectively.
Social Media Knowledge: Understanding of various social media platforms and their best practices.
Marketing Knowledge: Familiarity with marketing principles and strategies.
Software Proficiency: Proficiency in social media management tools and analytics platforms.
Education: A bachelors degree in marketing communications or a related field is often preferred.
Employment Type
Full Time
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