Director of Marketing Latam
Director of Marketing Latam
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Salary Not Disclosed
1 Vacancy
Job Description
About Collective Hospitality
We are the biggest lifestyle accommodation brand and disruptor of the traditional hotel model. From curated hospitality experiences to communitydriven destinations our goal is to go beyond just a place to sleepoffering experiences that inspire you to live bigger dream bolder and dive into adventure. With brands like Socialtel PATH Bodega Slumber Party and Castaway Island under our umbrella were redefining travel one stay at a time.
Job Summary: A strategic creative and datadriven marketing leader with a passion for building and scaling brands in the hospitality lifestyle and travel industries. You are an expert in digital marketing branding and audience engagement with a proven ability to drive brand visibility customer acquisition and direct bookings. You thrive in fastpaced dynamic environments and excel at leading crossfunctional teams to execute impactful marketing campaigns that resonate with modern travelers particularly Gen Z and Millennials.
Responsibilities
Marketing Strategy
- Develop and implement a comprehensive marketing strategy aligned with the companys business objectives brand vision and revenue goals.
- Define and drive brand positioning storytelling and messaging across all touchpoints.
- Identify key market trends audience behaviors and opportunities for brand expansion.
- Work closely with senior leadership to ensure marketing efforts align with commercial goals and contribute to revenue growth.
MultiChannel Campaign Management
- Lead the development and of 360degree marketing campaigns leveraging digital social PR influencer marketing partnerships and offline activations.
- Develop innovative marketing strategies to drive direct bookings guest engagement and brand loyalty.
- Manage the marketing calendar ensuring consistent brand messaging and timely campaign rollouts.
- Oversee creative production ensuring brand storytelling and visuals maintain highimpact aesthetics.
Digital & Performance Marketing
- Designs executes and optimizes digital campaigns that generate measurable results.
- Ensures costeffective and efficient strategies through data analysis and continuous adjustments to maximize campaign performance.
- Optimizes conversions and enhances the customer experience across digital channels.
Social Media Content & Influencer Marketing
- Creates and plans content interacting with the audience and monitoring trends.
- Develops posts videos and other visual formats aligned with the brand.
- Identifies collaborating with and managing relationships with influencers to promote the brand.
- Measures the effectiveness of campaigns using analytical tools and adjusting strategies.
- Encourage audience participation through interactive activities and managing online reputation.
Partnerships PR & Community Engagement
- Develop and nurture strategic brand partnerships to drive awareness and customer acquisition.
- Lead PR efforts securing press coverage in key lifestyle travel and hospitality publications.
- Create event activations and experiences that generate buzz and strengthen the brands positioning.
- Build community engagement programs that foster guest loyalty and wordofmouth marketing.
DataDriven Marketing & ROI Optimization
- Analyzes marketing data web traffic social media and sales to understand consumer behavior and the effectiveness of strategies.
- Customizes and adjusts marketing campaigns based on data insights to improve segmentation messaging and tactics.
- Measures and evaluate ROI optimizing campaigns and reallocating resources as needed to maximize profitability.
- Regular reports on campaign performance and ROI are presented to management or clients.
- Generates reports on campaign performance and ROI providing insights to management or clients to assess the effectiveness of marketing strategies and make datadriven decisions.
Qualifications & Experience
- 5 years of experience in hospitality lifestyle or travel marketing preferably in fastgrowing brands.
- Deep expertise in digital marketing performance marketing influencer collaborations and brand partnerships.
- A strong eye for storytelling content creation and audience engagement.
- A datadriven mindset with experience optimizing marketing efforts based on insights and analytics.
- A trendspotter who understands Gen Z & Millennial travel behaviors and how to engage them.
- Experience managing crossfunctional teams agencies and creative professionals.
- A handson creative and entrepreneurial approach to marketing.
- Exceptional project management leadership and communication skills.
Employment Type
Full Time
