Senior Manager Brand Communications
Senior Manager Brand Communications
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Job Description
The Senior Manager of Brand Communications plays a key role in leading the development and of communications/public relations (PR) strategy specifically for Aspen Skiing Company (ASC) and the Aspen Snowmass brand. This role will drive media relations messaging and external communications for ASC and support across the larger Aspen One Corporate & Brand Communications team. This position reports to the Director of Corporate and Brand Communications.
The budgeted salary range for this position is $. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.
Applications for this position will be accepted until April 11 2025.
Essential Job Functions
- Drives communications strategy for ASX building brand messaging and storytelling maintaining a proactive media relations calendar defining Key Performance Indicators and leading tactical to measurable results
- Host media inresort regularly including developing itineraries working strategically with internal and external partners to develop fullscope hosted visits
- Drive a highly proactive PR calendar throughout the resorts winter and summer seasons staying ahead of upcoming events story opportunities and media timelines
- Manage reactive communications including ongoing media inquiries rapid crisis response community issues and media trends
- Lead inresort event press management including organizing press conferences media center setup and staffing vetting media credential requests and working closely with events teams and partners to support event operations
- Regularly pitch and correspond with media across local regional national and endemic markets; nurture relationships with key reporters build and maintain media lists and establish a strong network of media contacts
- Represent the companys voice as a spokesperson with the media
- Collaborate and support work with external stakeholders including local and state tourism organizations external PR agencies local businesses event partners professional societies
- Serve as lead project manager for the ASC PR team helping to funnel requests in and work crossfunctionally with other teams to maintain PR support across the business
- Develop press materials including press releases media pitches announcements key messaging media kits briefing books and more
- Maintain ongoing pulse of media landscape including local regional and national markets as well as across relevant beats such as travel outdoor & ski sustainability business.
- Track media coverage and regularly report on PR campaign performance; monitor and analyze effectiveness of PR outreach and regularly communicate insights to management
- Other duties as assigned
Qualifications :
Education & Experience Requirements
- Bachelors degree in public relations communications marketing or related field required
- 710 years of experience in the field of public relations communications or relevant marketing
- Experience in outdoor industry media and communication preferred
Knowledge Skills & Abilities
- Communications expert with strong written and oral communication skills finely tuned listening skills
- Strong interpersonal skills with the ability to develop and maintain relationships with media industry partners local stakeholders and community members
- Project management and organizational skills proactive ownership of projects and tasks and ability to coordinate across multiple stakeholders on projects
- Working knowledge of media platforms industry news outlets and trends how to pitch media media monitoring and research
- Strong copywriting and editing proficiency familiarity with AP style
- Ability to make informed decisions quickly considering both shortterm and longterm impacts
- Ability to solve complex issues and find solutions in challenging situations
- Ability to manage multiple priorities and projects simultaneously without sacrificing quality
Additional Information :
Work Environment & Physical Demands
- Ability to stand type and sit at desk/computer for most of the work shift executing repetitive movements.
- Ability to frequently work in wet cold hot conditions requiring the use of protective apparel/equipment to prevent exposure to the elementsand may be required to walk on slippery and uneven surfaces.
- Ability to ski for multiple hours daily on varied terrain and in varying weather conditions that are typical of the mountain environment.
- Not required but preferred to be able to lift push or pull 25 lbs. individually or with assistance
Job Benefits
This position is categorized as a regular fulltime position eligible for the following benefits:
Enrollment dates differ across the various programs.
Health Dental and Vision Insurance Programs
Flexible Spending Account Programs
Life Insurance Programs
Paid Time Off Programs
Paid Leave Programs
401(k) Savings Plan
Employee Ski Pass and Dependent Ski Passes
Other company perks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One Aspen Snowmass Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process please contact Human Resources at.
This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties responsibilities and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.
Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One inclusion equity and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience we embrace and celebrate the unique experiences perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the everevolving world of work. Aspen One strives to foster an environment where our employees feel respected valued and empowered and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.
For an overview of Aspen One Companys benefits and other compensation visit www.aspensnowmass/employment/benefitsandperks
Aspen One participates in EVerify.
EVerify & Right to Work Poster
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
