Brand Activation Manager - Nordics
Brand Activation Manager - Nordics
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Job Description
Edgewell is not just a company but a vibrant global community of6800 visionaries doers and makers. Our family of over25 personal care brands serves people in more than50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products with our fundamental value ofPeople Firstguiding us to foster a diverse inclusive and respectful environment where every team member can flourish and celebrate our shared achievements.
Brand Activation Manager (Nordic Trade)
London UK
Full time Permanent
Hybrid Working
Lets Talk About You
Youre passionate about delivering excellence at the point of purchaseboth in-store and onlineand youre ready to take the next step in your marketing career. You thrive in a fast-paced cross-functional environment and are excited by the opportunity to drive impactful brand and trade marketing initiatives across the Nordics. If youre interested in our Nordic Trade & Brand Activation Manager role this could be your next big move! Join Edgewell Personal Care a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword Schick Hawaiian Tropic Carefree Bulldog Skincare for Men Jack Black and recently acquired Cremo Grooming just to name a few!).
Now Lets Get Down to Business
Were looking for an outstanding Nordic Trade & Brand Activation Manager to strengthen our brand and trade marketing activities across the Nordic region. Youll work closely with distributor partners and internal teams to coordinate and execute marketing programmes that align with our regional strategy and drive business performancevolume value margin and brand image. Youll also support the Nordic sales team to ensure activation plans are impactful well-communicated and drive sustained growth.
Heres a Sample of What Youll Get Up To:
Activation Planning: Deliver a winning programme of initiatives across the portfolio including support for NPD launches and 360 home-to-store activations (e.g. social media events POS loyalty programmes).
Customer Differentiation: Create bespoke retailer/channel/country marketing plans in collaboration with UK&I and EU marketing teams.
Retail Environment Understanding: Stay ahead of competitors and understand distributors and channels better than anyone else.
Brand Identity: Prepare brand and trade marketing materials in line with briefs and guidelines and evaluate their effectiveness.
Evaluation: Review initiative success identify improvements and share insights with internal teams and distributors.
Promotional Planning: Plan and execute promotions directly or via distributors ensuring efficiency and ROI through best practice sharing.
Portfolio Management: Monitor and manage the recommended portfolio including channel strategy compliance and pricing architecture.
Investment Priorities: Track and manage A&P and commercial spend (including distributor and supplier invoices POS materials and internal PO processes).
POS & Trade Materials: Manage POS and trade materials including development budgeting forecasting and distributor-owned assets.
Data-Driven Recommendations: Provide valuable insights using Nielsen sell-out and post-promotion data.
Forecasting: Collaborate with the forecasting manager to ensure accurate product supply.
Collaboration: Work closely with distributors retailers agencies (BTL PR) and internal teams (sales EU marketing demand planning finance customer service).
Commercial Support: Support the local account team with operational tasks such as ProMax inputs and deflator management.
Are You Ready to Show Us What Youve Got
Were looking for someone with a strong background in marketing and sales ideally within FMCG and a proven ability to drive commercial success through strategic activation. Youll need to be collaborative analytical and results-oriented with excellent communication skills. While your experience is of course important were all about making useful things joyful so we love when our prospective candidates are passionate about this too.
Heres What We Are Looking For:
Experience in FMCG marketing and sales; distributor experience is a plus
Strong commercial acumen and project management skills
Experience managing BTL design and internet agencies
Proficient in Excel PowerPoint and Microsoft Office
Track record of success in previous roles
Swedish language skills are a plus
Influence and communication at all levels
Proactive self-starter mindset
Strong collaboration and interpersonal skills
Consumer and customer focus
What We Offer
Competitive salary hybrid or remote working options frequent travel within the Nordics employee assistance programme 25 days annual leave learning and development opportunities and a great team!
Now Take the Next Step
If youre looking forward to progressing your career with us then were looking forward to hearing from you. Please email an up-to-date CV in English along with your salary expectations. Alternatively feel free to pass this on to your teammates who may be interested. For information about this great company visit .
#INT
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team where good ideas can thrive and our colleagues can learn and lead. We prohibit discrimination based on age color disability marital or parental status national origin race religion sex sexual orientation gender identity veteran status or any legally protected status in accordance with applicable federal state and local laws. We listen deeply and speak directly to create an environment thats open to difference. We aim to bring joy to not only the products we create and the people we serve but our colleagues across the globe too.
Required Experience:
Manager
Employment Type
Full Time
