Marketing Automation and Analytics Specialist
Marketing Automation and Analytics Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
EyeCarePro is seeking a datadriven Marketing Operations Specialist with 35 years of experience to own and optimize our marketing technology stack SEO strategy and conversion rate optimization (CRO) initiatives. This fully remote role requires strong crossfunctional collaboration with the marketing sales and operations teams. If you are highly analytical techsavvy and passionate about driving demand through midfunnel (MOFU) and bottomoffunnel (BOFU) marketing initiatives wed love to hear from you!
Key Responsibilities:
Marketing Technology & Automation:
-
Own and optimize our marketing tech stack including HubSpot CRM email automation and lead nurturing systems.
-
Develop and execute strategies to improve marketing efficiency and lead conversion rates.
-
Identify opportunities to enhance automation and workflow improvements within HubSpot and other tools.
SEO & Conversion Rate Optimization (CRO):
-
Collaborate with our marketing agency to implement SEO strategies that increase organic visibility for MOFU and BOFU content.
-
Track keyword performance and search rankings to refine optimization strategies.
-
Optimize landing pages website forms and user experiences to maximize lead capture and conversions.
Campaign Performance & Analytics:
-
Track analyze and report on marketing campaign performance for MOFU/BOFU lead generation.
-
Develop dashboards in HubSpot to provide realtime visibility into marketing efforts.
-
Measure the ROI of marketing initiatives including lead nurturing programs and technology investments.
Sales Collaboration:
-
Partner with the sales team to enhance lead handoff processes and improve lead quality.
-
Gather sales feedback to refine marketing strategies and optimize customer journey touchpoints.
Innovation & Continuous Improvement:
-
Stay up to date on best practices and emerging marketing technologies to drive lead generation conversion and efficiency.
-
Recommend and implement new tools or processes to optimize performance.
Qualifications & Skills:
-
35 years of experience in digital marketing growth marketing or demand generation.
-
Strong expertise in HubSpot CRM email automation and ideally SEO tools like SEMrush Ahrefs or Google Search Console.
-
Experience with CRO strategies including A/B testing UX optimization and form enhancements.
-
Proficiency in campaign analytics KPI tracking and ROI measurement.
-
Strong analytical mindset with the ability to interpret data and make strategic recommendations.
-
Excellent communication and collaboration skills to work crossfunctionally.
-
Selfstarter with a passion for continuous improvement and innovation.
Work Arrangement & Schedule:
-
Location: Fully Remote (Candidates must have their own computer and internet access)
-
Hours: 9:00 AM 5:00 PM EST
Join EyeCarePro:
EyeCarePro is a passionate team dedicated to making an impact in the eyecare industry. If you thrive in a datadriven marketing environment and are excited to take ownership of marketing technology SEO and conversion optimization strategies wed love to hear from you!
If you dont hear back from us within two weeks please consider your application unsuccessful.
Employment Type
Full Time
