Sales and Marketing Specialist
Sales and Marketing Specialist
Posted on :
20-03-2025
Employer Active
1 Vacancy
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Job Description
Lead Generation & Marketing Specialist Drive Growth Across Western Canada s Construction Industry!
Location: Calgary AB (InOffice 8:00 AM 4:30 PM)
Reporting to: General Manager
Salary: $60 000 $70 000 annually bonus
Are You a Creative Marketer with a Talent for Lead Generation
If you re a marketing generalist with a knack for SEO email marketing Ads & sales copywriting we want to hear from you!
Our global safety client is looking for a Lead Generation & Marketing Specialist that will take the lead in designing and executing creative marketing campaigns that target construction and industrial businesses including ICI (Industrial Commercial and Institutional) companies across Western Canada.
This role blends creative marketing strategy with lead generation expertise giving you the freedom to build campaigns that stand out and deliver real results.
Your mission
Generate highquality leads qualify prospects and book confirmed meetings for the GM to secure training bookings.
If youre passionate about marketing that breaks through the noise and thrives in a role where your creativity drives sales success this is the role for you!
Why You ll Love This Role:
Creative Freedom: Design campaigns that grab attention and inspire action. Direct Results: See your marketing efforts turn into booked appointments and new business.
ImpactDriven Work: Help construction businesses stay compliant and ensure safer workplaces.
Career Growth: As we expand across Western Canada your influence and opportunities will grow with us to build more resources take on strategic growth projects and eventually build a team.
What You ll Be Doing:
Lead Generation & Campaign Development
- Develop and manage highconverting campaigns designed to attract constructionfocused B2B businesses that require annual safety certifications and recertifications.
- Use a mix of SEO Google Ads Facebook Ads and LinkedIn Ads to generate leads from construction and ICI businesses.
- Create engaging email marketing campaigns that nurture leads and position our services as the goto solution for safety certifications.
- Optimize the website with compelling content landing pages and CTAs to increase lead conversions.
- Craft engaging sales copy that resonates with decisionmakers in construction ensuring messaging addresses pain points and delivers clear value.
- Develop creative marketing ideas from downloadable resources to interactive content that differentiate us from competitors.
Inside Sales & Lead Qualification
- Proactively engage with leads through calls emails and messaging to understand their certification needs.
- Prequalify leads to assess timelines requirements and key decisionmakers before booking meetings.
- Confidently book confirmed meetings directly in the GM s calendar for onsite consultations or facility training sessions.
- Provide the GM with detailed lead insights before each meeting to maximize conversion potential.
Customer Relationship Management
- Build rapport with potential clients and guide them through the certification process.
- Handle inbound inquiries with professionalism and provide valuable information to potential clients.
- Maintain accurate CRM records to track interactions followups and appointments.
- Follow up consistently to ensure leads stay engaged and informed.
Requirements
Who Thrives in This Role
This role is ideal for someone who combines marketing strategy with sales mindset someone who s excited to brainstorm fresh ideas while actively driving results.
What We re Looking For:
- Experience in B2B Lead Generation Digital Marketing or Inside Sales ideally 2 years.
- Marketing Generalist Expertise: Solid knowledge of SEO Google Ads Facebook & LinkedIn Ads and email marketing.
- Creative Flair: You love thinking outside the box and developing unique ways to attract leads.
- Sales Copywriting Skills: You understand how to write persuasive conversionfocused content that resonates with construction businesses.
- Proactive Communicator: You re comfortable connecting with decisionmakers and booking meetings.
- Highly Organized & GoalOriented: You thrive when tracking leads followups and appointments.
- Entrepreneurial Spirit: You re excited to own this role test new ideas and deliver results.
Benefits
Why This Role Matters:
Your marketing strategies and lead generation efforts will play a pivotal role in helping constructionfocused businesses across Western Canada stay compliant with their mandatory safety certifications.
You ll be the driving force behind campaigns that stand out from the competition ensuring businesses choose us as their trusted training provider.
Ready to Build Something Big
If youre excited about driving lead generation building creative campaigns and making a tangible impact we can t wait to hear from you!
Apply now and become the creative force behind connecting businesses with the safety certifications they need to stay compliant and safe!
We thank all those that apply and as a construction talent firm we will reach out if something else arises. Feel free to check back on all our open roles at www.adamslimitless
Google Ad words, Social media management, Lead generation, SEO, E-mail marketing, sales copy.
Education
Marketing Communication
Employment Type
Full Time
Company Industry
Key Skills
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