Content Writer

• Content Creation: Write clear concise and compelling content for various platforms and formats including articles blog posts social media updates website copy emails case studies whitepapers Saleskit emailer newsletters presentation.
• Research: Conduct thorough research on industryrelated topics trends and keywords to generate ideas and gather information for content creation.
• Content Planning: Collaborate with the marketing team to develop content calendars and schedules aligned with marketing campaigns product launches and other initiatives.
• SEO Optimization: Optimize content for search engines by incorporating relevant keywords meta tags and other SEO best practices to increase organic visibility and drive traffic.
• Editing and Proofreading: Review and edit content for clarity grammar spelling style and tone to ensure accuracy and adherence to brand guidelines.
• Content Distribution: Coordinate with the social media team email marketing team and other stakeholders to distribute content across appropriate channels and maximize reach and engagement.
• Content Promotion: Develop strategies to promote content through social media email newsletters influencer partnerships guest blogging and other channels to increase visibility and audience engagement.
• Audience Engagement: Monitor comments feedback and engagement metrics on published content to understand audience preferences and sentiments and adjust content strategies accordingly.
• Stay Updated: Keep abreast of industry trends content marketing best practices and emerging technologies to continuously improve content quality and effectiveness.
• Performance Tracking: Analyze content performance metrics such as traffic engagement conversion rates and ROI to evaluate the effectiveness of content strategies and identify areas for improvement.

• Bachelors degree in English Journalism Communications Marketing or related field.
• Proven experience as a Content Writer or similar role with a strong portfolio of published writing samples.
• Excellent writing editing and proofreading skills with impeccable grammar and attention to detail.
• Creativity and the ability to generate original ideas and compelling storytelling.
• Strong research skills and the ability to gather information from diverse sources to support content creation.
• Understanding of SEO principles and experience with keyword research and optimization.
• Proficiency in content management systems (CMS) and basic knowledge of HTML and CSS.
• Familiarity with social media platforms and content distribution channels.
• Ability to work independently and collaboratively in a fastpaced environment managing multiple projects with tight deadlines.
• Strong communication and interpersonal skills with the ability to effectively collaborate with crossfunctional teams.

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