JOB TITLE: Marketplace Marketing Associate/Manager (depends on experience level & performance in interviews)
JOB DESCRIPTION:
As a part of the Growth function the marketplace marketing associate/manager will be responsible for driving customer acquisition on marketplaces such as Amazon Flipkart etc. and achieving monthly revenue growth targets through endtoend management of digital marketing activities optimization of performance & costs/CAC etc. on a day to day basis.
KEY AREAS
Customer acquisition & digital sales funnel management
Develop & execute detailed monthly advertising plans across the advertising platforms of Amazon Flipkart Nykaa Myntra for achieving the sales targets with optimal ACOS / ROAS & ensuring targets are met
Campaign Management
Plan & implement PLA/branded video ads/PCA etc. campaigns to achieve business targets and maximize revenue
Daily campaign management across all the digital marketplace platforms for acquisition
Continuously monitor & optimize performance to ensure sales growth in line with forecast conversion funnel efficiency and cost/CAC optimization
Implement a test & scale approach to constantly test ad formats creatives platforms etc. to get best results
Promotions
Design & execute effective promotions strategy to push sales numbers as well as uplift visibility mind metrics.
growth management,new customer acquisitions,online marketplace,amazon