Paid Social Media Specialist

1. Campaign Strategy: Develop and execute paid social media advertising strategies aligned with client objectives and budgets.
   
2. Campaign Setup: Create and set up advertising campaigns on various social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and Twitter.
   
3. Budget Management: Handle a budget of 5 Lakhs, ensuring optimal allocation across different platforms and campaigns.
   
4. Ad Creation: Create engaging and effective ad creatives, copy, and content tailored to the real estate industry and target audience.
   
5. Audience Targeting: Conduct in-depth audience research to identify and target specific demographics, interests, and behaviors relevant to the real estate market.
   
6. Performance Tracking: Monitor campaign performance using analytics tools, making data-driven adjustments to improve ROI and KPIs.
   
7. Optimization: Continuously optimize campaigns for better performance, including adjusting ad formats, headlines, targeting parameters, and bidding strategies.
   
8. Client Communication: Collaborate with clients to understand their goals, provide regular updates on campaign performance, and offer strategic recommendations.
   
9. Competitive Analysis: Stay informed about competitors social media strategies and market trends to maintain a competitive edge.
   
10. Reporting: Prepare and deliver regular performance reports, highlighting key metrics and insights to clients and internal stakeholders.
    

Requirements

• Bachelors degree in Marketing, Communications, or related field.
  
• Proven experience (2 years) in managing paid social media advertising campaigns, preferably with a budget of 5 Lakhs or more.
  
• Proficiency in using social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
  
• Strong analytical skills and ability to interpret data to make informed decisions.
  
• Excellent written and verbal communication skills.
  
• Creative mindset with a keen eye for design and copywriting.
  
• Knowledge of the real estate industry and market trends is a plus.
  

Benefits

• Grow with Us: Your skills and experience will be your guide to success within our company.
  
• Time for You: Enjoy plenty of paid leave and sick days to relax and recharge.
  
• Weve Got Your Back: Stay worry-free with medical and life insurance coverage.
  
• Work Your Way: From 9:00 AM to 6:00 PM, Monday to Friday, plus every other Saturday (2nd & 4th) off a schedule that suits your life.