Senior Consultant Qualitative Cultural Insights

Insights





Kantar is the worlds leading data, insights and consulting company and our Insights colleagues are experts in human understanding. They help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.





Job Details




Kantar Consulting is a global marketing consultancy that works with large multi-national companies to help them solve some of their most difficult growth problems. We like to think of ourselves as a crack team of marketers, insight storytellers & analysts backed by the power of Kantar's world-leading expertise, data resources & benchmarks, technology & analytics at our fingertips. Clients come to us to solve complex problems that don't have easy answers - working across disparate data sources, global markets & diverse client teams to create sustainable profitable growth for brands & businesses. We guide strategy into action across the broadest of possible business canvasses, from building robust growth visions to innovation pipelines, from brand purpose to sustainability platforms, from big brand ideas through to marketing transformation plans.

Our team come from diverse backgrounds including brand strategists, consumer researchers, client-side marketers, journalists & sociologists, futurists & quantitative analysts. This diversity of thinking is fundamental to our success - we pride ourselves on hiring people with a unique perspective on the world, on business and on growth and bringing them together to get to breakthrough unlocks.

Culturally, we believe in taking work seriously but not ourselves. We prefer the pragmatic, actionable solution over the academic, theoretically correct one. We are self-starters who aren't afraid to push for the type and quality of work we believe in. Ultimately, it is our perspective on growth, insights and marketing that our clients value as well as our ability to make the complex feel simple our technical practitioner skills are a table stake entry to the dance.


The Opportunity


We are looking for a bright, driven insights professional with a sharp mind that can instinctively separate the useful from the interesting, a bendy brain that can embrace ambiguity gets a kick out of reframing opportunity, and a strong client drive to insight into action.
The opportunity is to learn about how different businesses work, the way consumers of all different walks of life think, about the future of marketing and how incumbent businesses can pragmatically embrace it and most of all, you will learn loads about yourself.

We are seeking a radiator someone who brings energy to those around them and sees possibilities, not problems. This person will have a project leadership role where you will manage research processes using both qualitative and cultural insight skill sets on which you will equally be coached and supported by a super team of individuals.

To succeed in this role, well need you to:
Bring 6+ years of insight practitioner skills ideally dualist qual and cultural with a greater focus on qual. This means being able to set up and moderate consumer research focus groups, online communities and interviews, with a POV on research design and be able to tell insightful stories
Have a genuine interest in brands & marketing, with POV on how they are evolving and why
Have experience in and passion for applying insight into problems of brand and marketing growth opportunity understanding, brand positioning development, innovation co creation
Have an interest in sociology, anthropology and culture why the world is the way it is
Be able to run projects efficiently, managing both clients and team members upwards, downwards and sideways to bring the right resources to bear
Analyse and delve into consumer research to unearth genuine insights as well as understand how clients can take action off the back of them

As an example, these are some recent projects that are typical of the type of work we do:
Running focus groups to build a brand positioning for a new to world brand
Conducting trends research to inform portfolio planning & strategy
Decoding coffee culture to better understand the growth of the espresso martini
Running an ongoing online community with Gen Z consumers to co-create innovation and marketing communications that cut-through with the rising generation

As a guide, this role is perfect for someone with 6+ years of experience in market research but who feels constrained by the problem type, client base or task in their current role. We would also especially welcome diverse & surprising backgrounds and will flex the role (including any necessary training) to fit the right person. Treat above as an outline of the role, not a shopping list of demands.


Why Kantar Consulting?


Learn from a team who are the best at what they do
Be part of a unique, awesome and fun culture born from people of diverse backgrounds
Grow with a culture that rewards ambition with opportunity
Have access to resources from the worlds largest and most dynamic consumer data and insight business
Performance-based bonus system
Leave entitlements including volunteering days, Summer Fridays, bonus lifestyle leave and a variety of personal leave entitlements
Exposure to a variety of different industries, types of business challenge, world-class datasets & learning opportunities
Training, development and mentorship from the experts in marketing, brand, research & strategy
Hybrid & flexible work

This role requires the successful candidate to be fully vaccinated against COVID-19, to ensure the safety and wellbeing of our people and clients. However, please speak to us if you have any questions about this based on your individual circumstances.

At Kantar, the diversity of our employees provides a richer environment for our business and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity, therefore we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics. Kantar Australia is proudly working toward White Ribbon accreditation as part of our commitment to nurture a culture of respect, safety and equality at work and at home.



Country


Australia



Location


Sydney, Hickson Road


Why join Kantar?


We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, nobody knows people better than Kantar.

And because we know people, we like to make sure our people are looked after as well. Equality of opportunity for our people is our highest priority and we encourage our people to work in a way that supports their health and wellbeing. While we encourage our colleagues to spend part of their working week in the office, we understand no one size fits all, and were flexible in our approach to ensure people feel included and accepted. Were committed to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, which is why we welcome applications from all background and sections of society. Even if you feel like youre not a perfect fit, wed love to receive your application and talk to you about this job or others at Kantar.