Performance Marketing & E-commerce Executive

Job Title: Performance Marketing & E-commerce Executive

Location: Ujjain
Experience: 24 Years
Employment Type: Full-Time

Job Summary

We are looking for a results-driven Performance Marketing & E-commerce Executive to manage and optimize our digital marketing campaigns and e-commerce operations. The ideal candidate will have hands-on experience with Meta Ads Google Ads Shopify/Woo Commerce platforms and performance analytics. The role requires a strong focus on lead generation return on ad spend (ROAS) and continuous campaign optimization.

Key Responsibilities

• Plan execute and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads platforms.
• Manage and maintain e-commerce stores on Shopify and/or Woo Commerce.
• Monitor campaign performance analyze data and implement strategies to improve conversions and ROI.
• Create basic marketing creatives using Canva for advertisements social media and promotional campaigns.
• Track key performance metrics and prepare regular performance reports and insights.
• Conduct audience research A/B testing and campaign optimization to improve lead quality and conversion rates.
• Coordinate with the sales and creative teams to align marketing efforts with business goals.
• Manage product listings promotions and website updates on e-commerce platforms.
• Stay updated with the latest digital marketing trends platform updates and industry best practices.

Required Skills & Qualifications

• 24 years of experience in Performance Marketing and E-commerce Management.
• Strong hands-on experience with:
  • Meta Ads (Facebook & Instagram Ads)
  • Google Ads
  • Shopify and/or Woo Commerce
• Basic proficiency in Canva for creating marketing creatives.
• Good understanding of Google Analytics campaign tracking and performance reporting.
• Knowledge of conversion tracking remarketing audience targeting and ROAS optimization.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting abilities.

Performance Targets

• Generate 2030 qualified inquiries/leads per day.
• Achieve and maintain a minimum 3x ROAS (Return on Ad Spend) within 90 days.
• Continuously improve campaign performance lead quality and conversion rates.

Preferred Qualifications

• Experience with Google Analytics 4 (GA4) Google Tag Manager and Meta Pixel.
• Understanding of customer acquisition funnels and e-commerce growth strategies.
• Experience in scaling paid campaigns while maintaining profitability.

Salary: As per industry standards and candidate experience.

Additional Information :

Experience: 0 - 3 years of experience
Salary: As per Industry Standard

Remote Work :

No

Employment Type :

Full-time