Job Description: Performance Marketing Executive (23 Years Experience)

Position

Performance Marketing Executive

Experience

23 years

Location

Jabalpur

About the Role

We are looking for a data-driven and results-oriented Performance Marketing Executive to lead our paid digital marketing initiatives across multiple business verticals including agribusiness technology and franchise development. The ideal candidate should have hands-on experience in planning executing optimizing and scaling paid campaigns that generate measurable business outcomes.

Requirements

Key Responsibilities

Plan execute and optimize paid campaigns across Meta Google LinkedIn and YouTube.

Drive qualified lead generation for B2B B2C dealer/distributor and franchise acquisition campaigns.

Manage campaign budgets efficiently to maximize ROAS CPL and conversion rates.

Implement and maintain Meta Pixel Google Tag Manager GA4 and Conversion API for accurate tracking.

Develop audience strategies including custom audiences lookalike audiences and remarketing campaigns.

Conduct A/B testing for creatives landing pages audience segments and campaign messaging.

Collaborate with the content design and video teams to develop high-performing ad creatives.

Monitor campaign performance and generate actionable insights through regular reporting dashboards.

Stay updated on platform changes emerging digital marketing trends and new advertising features.

Required Skills

Strong hands-on experience with Meta Ads Manager and Google Ads.

Working knowledge of LinkedIn Ads for B2B lead generation.

Proficiency in Google Analytics 4 (GA4) Google Tag Manager (GTM) and conversion tracking.

Experience with lead generation campaigns remarketing and funnel optimization.

Understanding of landing page optimization and conversion rate optimization (CRO).

Ability to analyze campaign data and make data-backed optimization decisions.

Strong analytical communication and problem-solving skills.

Preferred Qualifications

Experience working with CRM platforms such as HubSpot or Zoho CRM.

Familiarity with marketing automation tools and email nurturing workflows.

Basic understanding of SEO and content marketing.

Experience with Looker Studio or Power BI for performance reporting.

What Were Looking For

A performance-focused marketer who thinks beyond clicks and impressions.

Someone who understands business objectives and can translate them into scalable digital campaigns.

A proactive professional who enjoys experimentation continuous learning and delivering measurable results.

Key Performance Indicators (KPIs)

Cost per Qualified Lead (CPL)

Return on Ad Spend (ROAS)

Lead-to-Opportunity Conversion Rate

Campaign Conversion Rate

Customer Acquisition Cost (CAC)

Landing Page Conversion Rate

Overall Marketing ROI

Benefits

Benefits Performance Marketing Executive (23 Years Experience)

• Competitive salary with annual performance appraisal.
  
• Performance-based incentives and campaign achievement bonuses.
  
• Opportunity to work on Google Ads Meta Ads LinkedIn Ads and other leading digital marketing platforms.
  
• Professional growth through training certifications and skill development programs.
  
• Exposure to end-to-end digital marketing campaigns across multiple industries.
  
• Career advancement opportunities based on performance.
  
• Paid leaves and company holidays as per policy.
  
• Employee-friendly and collaborative work environment.
  
• Access to the latest marketing tools and analytics platforms.
  
• Health insurance and other employee welfare benefits (as per company policy).
  
• Recognition and rewards for outstanding performance.
  
• Opportunity to contribute to high-impact marketing strategies and business growth.