Assistant Manager Business Operations

Role / Title: Assistant Manager - Business Operations

Reporting To: DGM - Marketing

Department: Corporate - Marketing

Location: Mumbai / Gurgaon

KEY OBJECTIVE OF THE JOB

This role sits at the intersection of customer success campaign execution digital marketing and data analytics. The Business Analyst will partner closely with Sales and Marketing to execute and optimize campaigns on the car&bike platform improve monetisation efficiency and generate actionable insights to drive engagement profitability and customer experience.

KEY RESPONSIBILITIES:

Campaign Execution & Ad Operations

• Manage end-to-end campaign execution across direct and programmatic channels on
• Own ad-tech stack including Google Ad Manager ensuring accurate setup delivery and optimisation of campaigns
• Monitor campaign performance and ensure delivery against Defined KPIs
• Identify opportunities to improve revenue realisation and reduce inefficiencies in workflows
• Act as the central coordination point across Client Sales Marketing Product and Tech teams
• Partner with clients and internal teams to launch campaigns track performance and ensure timely delivery
• Prepare reports for internal and external stakeholders pre and post campaigns

Campaign Optimisation

• Drive A/B testing and performance analysis to optimize campaign delivery and outcomes
• Leverage audience data to improve targeting and efficiency
• Build and maintain dashboards tracking key metrics such as impressions CTR CPL and fill rates
• Work closely with call centre team to monitor lead quality and flow
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  • Identify bottlenecks in the conversion funnel and drive corrective actions to improve conversion and engagement rates

• Project Management

  • Program-manage campaign delivery: define milestones track progress and proactively flag risks
  • Ensure adherence to timelines SLAs and delivery metrics
  • Create structured updates for clients including the project delivery reports
  • Own the campaign delivery against planned impressions CTR CPL and revenue target
• Manage and co-ordinate Tech integration (APi and others) Vendor registrations and billings

Role Specifications

Educational Qualification:

• Bachelor / masters degree

Years and type of experience:

• 4 years of experience in Business Analytics & Media Operations

Technical Competencies:

• Proven track record of digital campaign delivery
• Familiarity with digital marketing platforms CRM systems and data analysis tools.
• Good understanding of Google Ad Manager and Website Ads
• Excellent communication and presentation skills.
• Familiarity with ad-tech concepts programmatic DFP/GAM CPL/CPM/CPC/CPS models

Behavioral Competencies:

High ownership mindset

• Digital led problem solving
• Customer obsession
• Team Orientation
• Weaving passion & energy at work

Required Experience:

Manager