Temporary Senior Branding Executive (Ref 260000LD)
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Job Summary
Degree in Marketing / Business Administration or a related discipline
A minimum of 3 years experience in marketing or advertising preferably from agency and/ or production house
Proven project management skill from planning to detailed execution
Be a mature creative and analytical thinker with strong team spirit and self-initiative
Good communication skills in both written and spoken English and Chinese
- Appointment will be made on six-month temporary contract terms
- Assist in developing Branding Communication Plan and Social Media Plan (Own Social Accounts)
- Support the development and implementation of branding campaigns to uplift MTR brand image and reputation
- Organize events and campaigns to enhance goodwill of the Corporation including giveaway incentive production
- Develop social media posts / campaigns with interesting angles to generate positive reactions and engagement of MTR social media account followers
- Work independently with advertising / media agencies and internal departments to formulate plan on logistics and schedule and ensure the deliverables are on time and within budget
- Work with research team to measure and track the effectiveness of brand equity and communication campaign
Required Experience:
Exec
About Company
A company on the fast track, MTR operates Hong Kong's commuter railway system. The company's network was expanded significantly in 2007 through a combination with the rail operations of Kowloon-Canton Railway. Overall, MTR operates about 210 km of track in Hong Kong, Kowloon, the New ... View more
